Tums is a well-known brand that produces antacids for the relief of heartburn and indigestion. The brand is manufactured by Haleon, a company based in St. Louis, Missouri, United States. Tums antacid...
Tums is a well-known brand that specializes in offering relief from heartburn and indigestion. To promote their new product, Tums Naturals, the company released a TV spot during Super Bowl 2021. The commercial, called 'Attack of the Heartburn Beast,' was a playful take on the classic monster movie genre.
The spot opened with a group of people enjoying their favorite game day snacks during the Super Bowl. Suddenly, a terrifying monster appeared on the screen, wreaking havoc and causing heartburn among the party guests. The monster was a representation of heartburn, with flames and smoke protruding from its mouth. All the guests panicked and tried to get away from the creature.
That's when Tums came in to save the day. The company's new product, Tums Naturals, was used by one of the guests to tame the heartburn monster. As the monster was brought to its knees, the guests sighed in relief, and the Tums Naturals took center stage, highlighting its natural ingredients.
The commercial was well-received and garnered positive feedback from the audience. The use of a classic movie genre and the vivid portrayal of heartburn made it a memorable piece of advertising. Tums Naturals was able to establish itself as an effective and natural solution for heartburn, and the commercial remained a notable moment from Super Bowl 2021.
Tums Naturals Super Bowl 2021 TV commercial - Attack of the Heartburn Beast produced for Tums was first shown on television on February 6, 2021.
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