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Advertisers of the Diet Coke TV Spot, 'Late-Night Driver'

Diet Coke TV commercial - Late-Night Driver
Diet Coke

Diet Coke is a well-known beverage company that has captured the taste buds of millions around the world. Known for its distinct flavor and zero-calorie content, Diet Coke has become a popular choice...

What the Diet Coke TV commercial - Late-Night Driver is about.

Diet Coke TV commercial - Late-Night Driver

Diet Coke's TV Spot, 'Late-Night Driver' is a clever and humorous advertisement that depicts a late-night driver on a long and boring road trip. The driver is obviously tired and in need of something to pep him up. Fortunately, he has a can of Diet Coke tucked away in his cup holder, which he cracks open and takes a sip of.

As he enjoys the refreshing taste of Diet Coke, the music starts to pick up, and he begins to feel more energized and alert. The camera then pans out to show a group of women who have pulled up alongside the driver's car, and are dancing and singing along to the music. The driver then gets in on the fun, bouncing and grooving in his seat and raising his can of Diet Coke in tribute.

The ad's message is that Diet Coke is a great way to stay alert and energized during those long and tiring late-night drives. This is demonstrated in a fun and entertaining way that keeps the viewer engaged and amused throughout. Overall, the ad is well-executed and does an excellent job of showcasing the benefits of Diet Coke to its target audience.

Diet Coke TV commercial - Late-Night Driver produced for Diet Coke was first shown on television on January 22, 2019.

Frequently Asked Questions about diet coke tv spot, 'late-night driver'

Andrew Cooper In the commercial, a group of women are sitting in a park drinking Diet Coke and watching an attractive gardener (Andrew Cooper) as he mows the grass. One woman rolls a can of Diet Coke to him, which hits his lawnmower. She gestures to him to drink from the can, which fizzes the soda all over him when he opens it.

Kate Moss London, July 2023: Last week, Diet Coke and Kate Moss officially launched the new 'Diet Coke Break by Kate Moss' as part of the 'Love What You Love' campaign. Kate Moss and assorted VIP friends celebrated the launch and got a first look at the brand new TV advert in an immersive experience at Marble Arch's Frameless.

Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar.

For eagle-eyed fans of Diet Coke ads, 'Runway' features two hidden tributes to the original ads, paying homage to 1994's 'The Break' Construction Worker and 1997's '11:30 Appointment's' Window Cleaner.

Bill Backer Bill Backer, the agency's creative director who coined the “Things Go Better With Coke” and “It's the Real Thing” jingles, was waiting on a flight to London in January 1971 when he scribbled down a few words on a napkin: “I'd like to buy the world a Coke and keep it company.”

Hilda Clark (model)

Hilda Clark
An 1890s advertisement showing model Hilda Clark in formal 19th century attire. The ad is entitled Drink Coca-Cola 5¢.
Born1872 Leavenworth, Kansas
DiedMay 5, 1932 (aged 59–60) Miami Beach, Florida
Occupation(s)Stage actress, model

Conspiracy theories The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Keough, the company president, answered this speculation by saying "We're not that dumb, and we're not that smart."

supermodel Gigi Hadid American supermodel Gigi Hadid is cooking pasta and memories with her pals in a new Coke spot. Why? Because the carbonated beverage giant believes that food builds and fosters relationships, and makes meal moments magical. Thus, a global campaign christened 'A Recipe for Magic'.

The artificial sweeteners and other chemicals currently used in diet soda are safe for most people, and there's no credible evidence that these ingredients cause cancer. Some types of diet soda are even fortified with vitamins and minerals. But diet soda isn't a health drink or a silver bullet for weight loss.

What are the benefits of drinking diet soda?

  • Calorie reduction - It can assist with weight loss.
  • Decreasing the amount of sugar in your diet - One 12-ounce can of regular soda contains 10 to 11 teaspoons of sugar.

1982 The Coca-Cola Company introduced Diet Coke to great fanfare in 1982, following another low-calorie cola called Tab that was produced in 1963.

5. You may have trouble sleeping. If you opt for diet soda that contains caffeine, you may have trouble getting some much-needed shut-eye at night, especially if you are enjoying it close to bedtime. One can of Diet Coke contains 46 milligrams of caffeine.

Videos

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Actors

Actors who starred in Diet Coke TV Spot, 'Late-Night Driver'

Casey Ford Alexander photo
Tom Jenkins photo
Agenices

Agenices of the Diet Coke TV Spot, 'Late-Night Driver'

Diet Coke TV commercial - Late-Night Driver
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Diet Coke TV commercial - Late-Night Driver
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Diet Coke
Diet Coke Blueberry Acai
Diet Coke Feisty Cherry
Diet Coke Ginger Lime
Diet Coke Strawberry Guava
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