Powerade calls on college athletes to rep brand following Ja Morant debacle. By Jon Springer. Published on August 24, 2023. Malaki Starks, University of Southern California wide receiver, is featured in Powerade's new ad.

On Wednesday, Powerade launched a national ad campaign featuring five of the top college football players in the country. The list includes Verse, LSU quarterback Jayden Daniels, Georgia cornerback Malaki Starks, USC wide receiver Mario Williams, and Iowa running back Kaleb Johnson.

Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020).

Powerade's new campaign is rooted in promoting “POWER” and will celebrate the inclusion of its drink in powerful sporting moments through the use of the phrase “that's some kind of power.” It is a shift from the brand's previous campaign called “Just a Kid,” which highlighted the humble beginnings of athletes.

1988 Powerade

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Developed with sports scientists, Powerade Berry & Tropical is a still, isotonic sports drink that helps support effective hydration and carbohydrates for replenishing the energy and fluids that your body loses during exercise. And it also tastes great! Vitamin B6 contributes to normal energy metabolism.

History. Powerade was created by the Coca-Cola Company and first released in 1987. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.

Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo. Powerade. Type. Sports drink.

POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.

Powerade can promote nutrient balance during athletics. Powerade is a sports beverage that replenishes electrolytes, carbohydrates and vitamins during physical activity.

Powerade is taking on Gatorade with its new packaging. Gatorade was developed at the University of Florida in the mid-1960s, and acquired by PepsiCo (PEP) in 2001. Coca-Cola (KO) launched Powerade in the 1980s to compete with Gatorade, but Coke's version never caught up.