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Advertisers of the Harley-Davidson LiveWire TV Spot, 'Ride the Future' Song by Motrik

Harley-Davidson LiveWire TV commercial - Ride the Future
Harley-Davidson

Harley-Davidson is a legendary American motorcycle manufacturer that was founded in Milwaukee, Wisconsin in 1903. It is one of the most iconic brands in the world, known for its distinctive design and...

What the Harley-Davidson LiveWire TV commercial - Ride the Future is about.

Harley-Davidson LiveWire TV commercial - Ride the Future

Title: Harley-Davidson LiveWire TV Spot: 'Ride the Future' with Motrik

Introduction:Harley-Davidson, the iconic motorcycle brand with a rich history, has taken a bold step forward with the release of their electric motorcycle, the LiveWire. To promote this revolutionary machine, Harley-Davidson launched a captivating TV spot titled 'Ride the Future,' featuring the energetic and captivating song "Motrik" as its backdrop. This television commercial encapsulates the spirit of adventure, freedom, and innovation that embodies both Harley-Davidson and the LiveWire.

Synopsis:The TV spot opens with a breathtaking aerial shot of a winding road stretching into the horizon, flanked by scenic landscapes, as the unmistakable growl of a motorcycle engine fills the air. The camera zooms in on the silhouette of a rider astride the sleek and futuristic LiveWire, poised and ready for the journey ahead.

As the song "Motrik" begins, the visuals seamlessly transition into a high-energy montage, showcasing the power, agility, and cutting-edge features of the LiveWire. The rider effortlessly maneuvers through vibrant city streets, gentle curves, and open highways, demonstrating the versatility of the electric motorcycle.

The TV spot branches out to various scenarios, each capturing a different aspect of the LiveWire experience. One moment, we see the rider zipping through a bustling urban environment, maneuvering gracefully through traffic, showcasing the agility and responsiveness of the LiveWire. The next moment, the scenery changes to a serene countryside, with the rider cruising on a long, winding road, enjoying the peacefulness and tranquility that comes with riding a Harley-Davidson.

Throughout the commercial, viewers catch glimpses of the rider's exhilaration and freedom as they take on challenging terrains, weave through tight corners, and accelerate with the electric motorcycle's instant torque. The electric drivetrain of the LiveWire is shown as a symbol of change, propelling riders into the future of motorcycling.

As the visuals unfold, the song "Motrik" serves as the driving force, its pulsating beats and uplifting melodies mirroring the LiveWire's thrilling performance and the rider's joyous journey. The lyrics, though minimal, convey a sense of elation and anticipation as the rider embraces the exhilaration of the ride and the limitless possibilities that lie ahead.

The TV spot gradually transitions to a climax, with an epic shot of the rider silhouetted against a breathtaking sunset, casting a long shadow on the road. The iconic Harley-Davidson

Harley-Davidson LiveWire TV commercial - Ride the Future produced for Harley-Davidson was first shown on television on October 8, 2020.

Song from commercial Harley-Davidson LiveWire TV Spot, 'Ride the Future' Song by Motrik

Lion - Motrik

"Lion" is a song by Motrik, a musical artist whose work spans a variety of genres including electronic, rock, and ambient music. The song has been used in various contexts, including as a soundtrack for a Harley-Davidson LiveWire TV spot and as part of the album "MTRIK Safety Copy".

According to a description of the song found in one search result, "The beat is in 4/4 time and of moderate pace. The pattern is repeated each bar throughout the song. A splash or crash cymbal is often hit at the beginning bar..." The song features a catchy melody and driving rhythm , with electronic elements blending seamlessly with live instruments.

Overall, "Lion" is a dynamic and engaging track that showcases Motrik's unique style and versatility as a musician.

Frequently Asked Questions about harley-davidson livewire tv spot, 'ride the future' song by motrik

Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.

A legacy that spans generations Part of the reason why Harley Davidson is so popular is its century-long presence. Founded back in 1903, the brand cements its place as one of the oldest, if not the oldest, continuously operating motorcycle companies in the world.

Sunday Night Football (NBC) and Thursday Night Football (FOX) were the most expensive shows for broadcast TV advertising during the 2020/21 season in the United States. Data showed that 30-second spots during these programs were priced at 783.7 thousand and 624.6 thousand U.S. dollars, respectively.

In World War I, Harley Davidson provided over 20,000 bikes for the United States military. In World War II, they provided over 90,000! Evel Knievel, the most famous stuntman in the world, rode a Harley in 1975 when he broke the world record for the longest jump over and across 14 Greyhound buses.

Harley-Davidson #1 was initially designed to celebrate the 1969 AMA Grand Championship season title by Mert Lawwill for team Harley-Davidson. The sign was later redesigned to include the Stars and Stripes we enjoy today.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

TV Commercial Production Budget. The typical TV advertising budget for the production side of things is $1,000 to $50,000 USD. The costs here depend on what sort of commercial you want to make. You can keep costs on the low end by filming in-house and only spending on whatever clothes and props you need.

Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.

Harley-Davidson was born. Just five motorcycles were built in what has gone down in history as simply 'The Shed'. The company grew quickly, borrowing money from a Davidson uncle and finding its first dealer, Carl Lang. In 1906, the first Harley-Davidson factory opened.

+10-15% Most Stage 1 type modifications are typically in the +10-15% power increase over stock. Stage 2: this is typically referred to an engine with a performance cam upgrade as well as the other components within a Stage 1 combination. A typical Stage 2 has generally +20-25% more HP than stock.

It now has four bikes in its portfolio which share a 250W mid-drive electric motor, with prices ranging from $3,399 to $4,999.

THE LENGTH OF YOUR COMMERCIAL DOES NOT DICTATE PRICE However, a 30-second spot likely can be created somewhere between $1,500 and up to $150K, which is an enormous spread. These budgets are so far apart that determining the average cost of a TV commercial based on its length may feel next to impossible.

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Watch Harley-Davidson LiveWire TV Commercial, 'Ride the Future'

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2020 Harley-Davidson LiveWire
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