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One Reverse Mortgage TV commercial - Whats More Important
One Reverse Mortgage

One Reverse Mortgage is a mortgage lending company that specializes in reverse mortgages. A reverse mortgage is a type of loan that allows homeowners to convert a portion of their home equity into cas...

What the One Reverse Mortgage TV commercial - Whats More Important is about.

One Reverse Mortgage TV commercial - Whats More Important

Title: One Reverse Mortgage - "What's More Important"

Introduction:In a fast-paced world where financial stability is a fundamental concern, One Reverse Mortgage stands as a trusted partner in securing a comfortable and worry-free future. Their captivating TV spot, titled "What's More Important," aims to highlight the importance of financial freedom and the value of making informed decisions. In this article, we delve into the key aspects of the commercial, examining its message, tone, and overall impact on viewers.

Body:The One Reverse Mortgage TV spot, "What's More Important," opens with a serene and comforting scene. A golden sunset bathes a lovely suburban home as a couple sits on their porch swing, enjoying the peaceful ambiance. The emotional resonance is established through a soft piano melody that sets the scene for the heartfelt dialogue to come.

The commercial's focus revolves around a conversation between the couple, highlighting the concerns and aspirations of many homeowners. The dialogue presents a relatable scenario where the main couple discusses their financial worries and dreams. This realistic portrayal creates an instant connection with viewers, seeking solutions for their own financial stability.

The spot captures the essence of One Reverse Mortgage's mission - to provide homeowners with the means to harness the equity in their homes to achieve the lifestyle they desire, even in retirement. As the dialogue unfolds, the discussion naturally transitions into the couple's realization that their peace of mind and quality of life are the most important factors to consider when facing financial challenges.

The voiceover narration, with its warm and reassuring tone, emphasizes the core values of One Reverse Mortgage. It assures viewers that they are not alone in their financial concerns and offers a guiding hand throughout the process. The combination of empathetic storytelling, relatable dialogue, and comforting music works together seamlessly to create an emotionally resonant experience that connects with the audience.

The TV spot does an excellent job of communicating the advantages of a reverse mortgage without overwhelming viewers with complicated details. Instead, it focuses on the emotional aspects and the potential positive impact on the lives of homeowners. It highlights the newfound freedom that comes from having the financial resources to pursue dreams, enjoy retirement, or take care of unexpected expenses.

The final moments of the commercial emphasize the importance of taking action and contacting One Reverse Mortgage for a personalized consultation. This call-to-action encourages viewers to take the first step towards a brighter financial future.

Conclusion:One Reverse Mortgage's TV spot, "What's More Important," presents a compelling narrative that resonates with homeowners facing financial uncertainty. By evoking relatable emotions and inspiring dreams, the commercial effectively

One Reverse Mortgage TV commercial - Whats More Important produced for One Reverse Mortgage was first shown on television on August 22, 2018.

Frequently Asked Questions about one reverse mortgage tv spot, 'what's more important'

If you're a homeowner age 62 or older, a reverse mortgage can help you obtain tax-free income based on the equity in your home. A reverse mortgage might give you more flexibility in retirement and allow you to stay in your home.

Starting business as a division of the One Mortgage Network in 2001, One Reverse Mortgage became a part of Quicken Loans in early 2008 when that company purchased One Mortgage Network.

50% equity To qualify for a reverse mortgage, borrowers must own their home outright or have significant equity. Exactly how much equity do you need for a reverse mortgage? The specific percentage varies by lender and the type of reverse mortgage, but the general rule of thumb is to have at least 50% equity in your home.

For example, if your purchase price is $200,000 and your reverse mortgage is $120,000, you would bring in $80,000 plus any closing costs, the loan would supply $120,000 at closing, and the purchase would close.

Pros and Cons of Reverse Mortgages They are a steady stream of income that lasts for years. You can convert the equity in your home into a pile of cash without having to move out. The money is tax free. Rather than income earned, a reverse mortgage is considered a loan so the IRS can't get its sticky fingers on it.

Home Equity Conversion Mortgage (HECM) A Home Equity Conversion Mortgage (HECM), the most common type of reverse mortgage, is a special type of home loan only for homeowners who are 62 and older.

Tom Selleck Tom Selleck is a paid spokesman for another lender. Over the years, several notable celebrities have represented reverse mortgage companies, including Robert Wagner, Henry “The Fonz” Winkler, former US Senator Fred Thompson, and Law and Order's Jerry Orbach.

How much equity for reverse mortgage do you need? As already mentioned, your maximum loan amount depends partly on the appraised value of your home. However, you cannot get 100% of your home equity.

A reverse mortgage increases your debt and can use up your equity. While the amount is based on your equity, you're still borrowing the money and paying the lender a fee and interest. Your debt keeps going up (and your equity keeps going down) because interest is added to your balance every month.

It is called a “reverse” mortgage because, instead of making payments to the lender, the borrower receives money from the lender. The money the borrower receives, and the interest charged on the loan, increases the balance of the borrower's loan each month. Over time, the loan amount grows.

With a reverse mortgage, the amount of money you can borrow is based on how much equity you have in your home. (Your equity is how much money you could get for your home if you sold it, minus what you owe on your mortgage.)

Conventional Mortgages Conventional Mortgages Conventional mortgages are the most common type of mortgage. That said, conventional loans may have different requirements for a borrower's minimum credit score and debt-to-income (DTI) ratio than other loan options.

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Agenices

Agenices of the One Reverse Mortgage TV Spot, 'What's More Important'

One Reverse Mortgage TV commercial - Whats More Important
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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