2014 Chevrolet Silverado High Country television commercial 2014

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Advertisers of the 2014 Chevrolet Silverado High Country TV Spot, 'Wheat Grass'

Chevrolet

Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...

What the 2014 Chevrolet Silverado High Country TV commercial - Wheat Grass is about.

In 2014, Chevrolet released a TV spot promoting their new Silverado High Country truck that became known as the 'Wheat Grass' commercial. The advert shows the truck driving through a beautiful, scenic wheat field with a soothing voice-over and calming background music.

The ad starts with the camera panning over a golden field, with tall stalks of wheat blowing gently in the wind. The camera then focuses on the Silverado High Country as it drives through the field, kicking up small clouds of dust behind it. The narrator's voiceover states, "A truck that can keep up with the rustle of the wind through the wheat fields."

The ad is meant to convey a sense of ruggedness and toughness. The Silverado High Country is depicted as a truck that can handle any terrain while also providing a smooth and comfortable ride. The truck's capabilities are highlighted in shots of it driving through the rugged terrain, with the narrator saying, "A truck that can take you anywhere you want to go."

Throughout the commercial, the truck is shown in a variety of different situations, including towing a horse trailer, driving through a rocky desert terrain, and cruising on a smooth, paved road. The commercial ends with the Silverado parked on a hill overlooking a stunning vista, as the voice-over says, "Silverado High Country, with an interior that's both tough and luxurious. No matter where you take it."

Overall, the 'Wheat Grass' commercial was a successful way for Chevrolet to promote its new truck. The ad showcased the Silverado's durability and toughness while also highlighting its luxurious features, making it an attractive option for both work and play.

2014 Chevrolet Silverado High Country TV commercial - Wheat Grass produced for Chevrolet was first shown on television on January 18, 2014.

Song from commercial 2014 Chevrolet Silverado High Country TV Spot, 'Wheat Grass'

"Express Yourself" by Charles Wright & the Watts 103rd Street Rhythm Band

"Express Yourself" is a song written by Charles Wright and performed by Charles Wright & the Watts 103rd Street Rhythm Band ). The song was released in 1970 and became their signature song. It is a funk and soul song that has become a classic and is considered one of the greatest funk songs of all time.

The song's lyrics encourage listeners to express themselves and embrace their individuality. It features a catchy horn riff and a groovy bassline that have made it a favorite of funk fans and hip-hop producers alike. The song has been heavily sampled in hip-hop, with notable uses in songs by N.W.A., Salt-N-Pepa, and Jay-Z.

"Express Yourself" has been featured in various films and TV shows, including "Mr. & Mrs. Smith," "Boogie Nights," and "The Sopranos." The song's enduring popularity is a testament to its catchy melody and empowering message of self-expression.

Overall, "Express Yourself" is a timeless classic that continues to inspire listeners to embrace their individuality and celebrate their unique qualities.