What the DIRECTV TV commercial - Turn Back Time is about.

DIRECTV TV Spot, 'Turn Back Time' is an ad campaign that features the legendary Jon Bon Jovi and showcases the versatile features of the DIRECTV service. The "Turn Back Time" campaign revolves around the concept of turning back the clock and enjoying your favorite shows and movies all over again, as if for the first time.

The 30-second TV spot begins with Jon Bon Jovi walking through his living room and lamenting the fact that he missed some of his favorite shows. A quick cut shows him reclining in his plush leather sofa, pressing the "Rewind" button on his DIRECTV remote, after which the scene turns into a black and white TV footage of a live Bon Jovi performance from the 80s.

Suddenly the clock starts turning back with Jon still holding the remote, the sofa now has images of the band's performances from different eras. Bon Jovi is seen enjoying films he missed, such as Field of Dreams, reruns of his favorite TV shows, and even his own music videos from the past. The ad campaign culminates with Jon being transported back to the present and he quips on how much he loves DIRECTV.

The "Turn Back Time" campaign showcases the immense versatility of DIRECTV by emphasizing the fact that viewers can watch and re-watch their favorite shows and movies, whenever they want to. The campaign aims to encourage viewers to enjoy their favorite entertainment content without the constraints of time.

DIRECTV TV commercial - Turn Back Time produced for DIRECTV was first shown on television on May 23, 2016.