What the JCPenney Summer Savings TV commercial is about.

JCPenney's Summer Savings TV Spot is a promotion aimed at enticing customers to take advantage of the store's special deals on summer essentials. The ad is set against a vibrant summer setting with a backdrop of bright blue skies, sandy beaches, and crystal-clear waters.

At the start of the commercial, the camera pans across an array of summer items like beachwear, swimsuits, sunglasses, and outdoor gear - all of which are available at JCPenney. The narrator's voice is upbeat and energetic as she highlights the great bargains available at the store.

The voiceover emphasizes the exclusive discounts, ranging from 20% to 50% off on a wide range of products from men's and women's clothing to home goods. The advertisement is punctuated by quick shots of shoppers joyfully sifting through racks of items and taking advantage of irresistible deals.

The ad concludes by urging potential shoppers to visit their nearest JCPenney store or check out their website to avail themselves of the fantastic summer deals. The tagline, "Don't imagine summer, live it!," encourages viewers to embrace the season and make the most of the sunny days ahead.

Overall, the JCPenney Summer Savings TV spot is a dynamic and high-energy commercial showcasing the store's exciting summer deals and enticing customers to avail themselves of the discounts.

JCPenney Summer Savings TV commercial produced for JCPenney was first shown on television on June 24, 2013.