Dos Equis is finally leaving “interesting” behind. The Mexican imported beer has a new tagline, “Get a Dos,” that ends the brand's association with the “Most Interesting Man in the World” campaign.

Jonathan Goldsmith (born September 26, 1938) is an American character actor. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s.

While Dos Equis was still generating hundreds of millions of dollars in sales annually through its beer, executives with parent Heineken observed the brand had grown tired and wasn't doing enough to tap into its widespread market recognition. Sales were languishing, with the brand declining 5% in 2018 and 3% in 2019.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

Monterrey, Mexico Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.

Dos Equis is part of Heineken Holding NV. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Dos Equis last advertised a new product in July, 2022.

Dos Equis® Lager Especial is a golden pilsner-style beer made from water and the choicest hops. With a balanced composition and a smooth, clean finish, it's the party guest who is always invited and never overstays his welcome. A golden pilsner style beer with a nuanced blend of malts, spices and earth tones.

20,000 guests Featuring flexible event space and accommodating up to 20,000 guests, Dos Equis Pavilion features an open-air amphitheater and lawn, making this venue the perfect atmosphere that celebrates extraordinary hospitality and service.

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.