What the Autotrader TV commercial - NBA: This Isnt Easy is about.

Autotrader's TV spot called "NBA: This Isn't Easy" is a creative and engaging advertisement that grabs the viewer's attention from the very beginning. As soon as the ad opens, we see NBA star Kevin Durant on the basketball court in what seems to be a high-pressure and challenging situation. The music is intense, building the tension and energy of the scene.

Durant is sweating, focusing, and trying to keep dribbling with the basketball with defenders hot on his heels. It's unclear what's on his mind, but it's obvious that he's under a lot of pressure. Suddenly, Durant stops and looks up, clearly distracted by something. In the next shot, we see that he's actually looking at a slick car on the sideline, a sleek Chevrolet sports car that's sure to turn heads.

This is where Autotrader comes in. The ad then transitions to the car marketplace's logo and tagline, "Find your perfect car. Autotrader." The message is clear: even NBA superstars like Kevin Durant need help finding the perfect car, and Autotrader is the perfect solution for anyone looking for their dream car.

The TV spot is well-crafted, leaving viewers with a lasting impression of the Autotrader brand, while also showcasing Kevin Durant's skills as a basketball player. The ad is relatable, showing that even celebrities like Durant need help finding the perfect car. And the suspenseful music and high-pressure basketball scenario help make this Autotrader ad one that viewers won't soon forget.

Autotrader TV commercial - NBA: This Isnt Easy produced for Autotrader was first shown on television on January 22, 2020.