Josh Lucas and Home Depot: A Voice Over Icon His deep, comforting, and relatable voice became the auditory symbol of the brand. It's not just the sound of his voice that makes these commercials effective.

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

Here Are the 10 Most Expensive Commercials Ever Made

• Bud Light - "Up for Whatever" (2014) - $12 million.
• Chrysler - "Imported From Detroit" (2011) - $12 Million.
• Aviva - "Names" (2008) - $13.4 million.
• Guinness - "Tipping Point" (2007) - $16 million.
• Chanel - "The Film" (2004) - $33 million.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

Things like increasing competition, high demand, and proven efficacy all play a role in inflating the cost of using Google AdWords.

The Advantages of TV Advertising

• TV Advertising builds trust.
• Advertising boosts sales.
• Adverts on TV are full screen, not fighting for screen space.
• TV reaches a vast audience.
• TV advertising results can be tracked.
• Small brands can get into TV advertising on digital channels.
• TV adverts benefit from second-screening.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

10 Popular Forms of Advertising To Promote Your Business

• Print Advertising.
• Broadcast Advertising.
• Out of Home Advertising.
• Direct Mail Advertising.
• Product Placement.
• Podcast Advertising & Radio Advertising.
• Consumer-Generated Advertising.

The Best Advertising Campaigns of All Time (And What Made Them Successful)

• Nike: Just Do It.
• Coke: Share a Coke.
• Absolut Vodka: The Absolut Bottle.
• Anheuser-Busch: Whassup (1999)
• Miller Lite: Great Taste, Less Filling (1974)
• Always: #LikeaGirl (2015)
• Volkswagen: Think Small (1960)
• Google: Year in Search (2017)

Demand: There are typically two or three commercial breaks in a half-hour show, each lasting two minutes. This equates to a total of 12 30-second commercials. With a limited number of ad spots available, the more demand and advertising competition there is, the higher the price.

The advertising cost is the total amount of your online advertising costs and offline advertising costs. This metric is very important in order to manage your marketing budget or ad budget. This covers expenses such as cover ads in print media and online venues, broadcast time, radio time, and direct mail advertising.