LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC).

Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.

Harley-Davidson will hold the majority ownership of LiveWire, with a 74% stake. Our Standards: The Thomson Reuters Trust Principles.

Harley was hoping to regain lost market share as the company's core baby boomer customer base grows older and interest in motorcycles fades.

York, PA Where Will the Livewire™ Motorcycle Be Built? Designed at Harley-Davidson®'s Product Development Center in Wisconsin and built at Harley-Davidson®'s state of the art manufacturing facility in York, PA.

Livewire is a full-stack framework for Laravel that makes building dynamic interfaces simple, without leaving the comfort of Laravel. It's not like anything you've seen before. The best way to understand it is to just look at the code.

Summary. Harley-Davidson spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

Part of the reason why Harley Davidson is so popular is its century-long presence. Founded back in 1903, the brand cements its place as one of the oldest, if not the oldest, continuously operating motorcycle companies in the world.

Since its launch in 2019, LiveWire has sold fewer than 3,000 bikes in total worldwide.

The "Biker Wave", the greeting between motorcyclists, is well known to us: it is a gesture of recognition, of friendship, which we do because we are part of a community, accomplices even without knowing each other. The basic concept is "Hello two-wheeled brother.

Harley-Davidson told investors on Thursday that it had a pretty good close to 2022. Global motorcycle shipments were up 18% in the fourth quarter compared to the year before. But the news was not so great for LiveWire, Harley's electric motorcycle business. Revenue there was down by 28%.

A live wire is the wire which carries current to the device. When there is something wrong inside the device or circuit and the live wire occurs to get connected to some metal part, the circuit breaker will blow to protect the user from irrelevant sensation or electrocution.