Harley-Davidson is a legendary American motorcycle manufacturer that was founded in Milwaukee, Wisconsin in 1903. It is one of the most iconic brands in the world, known for its distinctive design and...
Harley-Davidson has recently released a new electric bike called the Livewire, and to promote it, they have created a thrilling TV spot titled 'Night Ride.' The ad features the popular British rock band, The Struts, and their hit song 'Could Have Been Me' as the soundtrack.
The TV spot starts with a rider in a dark alley as he mounts the new Harley-Davidson Livewire bike. The bike lights up and the rider takes off into the night, as the exhilarating sound of the electric motor fills the air. The ad showcases the bike's agility and speed, as it navigates through the city streets, zipping past cars and traffic lights. The rider cuts through the night, feeling the freedom that only a Harley-Davidson can provide.
Throughout the ad, the lyrics of The Struts' song 'Could Have Been Me' echo in the background, adding to the energy and excitement of the scene. The song's chorus, "It could have been me, it could have been you," adds a sense of relatability and inclusiveness to the ad, appealing to all those who've ever dreamed of taking a ride on a Harley-Davidson motorcycle.
The 'Night Ride' TV spot is an excellent representation of Harley-Davidson's commitment to innovation, as they introduce the world to the electric Livewire. The ad's dynamic visuals, exhilarating sound effects, and powerful soundtrack create a compelling narrative that leaves viewers eager to experience the thrill of the Livewire. As the tagline at the end of the ad says, "Ride on, ride free - Harley-Davidson Livewire Electric Motorcycle."
Harley-Davidson Electric Livewire TV commercial - Night Ride produced for Harley-Davidson was first shown on television on August 27, 2019.
"Body Talks" by The Struts
"Body Talks" is a song by English rock band The Struts , released as the first single from their second studio album , "Young & Dangerous" in 2018. The song was written by the band's lead vocalist Luke Spiller, guitarist Adam Slack, bassist Jed Elliott, and producer Butch Walker.
Lyrically, the song is about the nonverbal communication and attraction between two people. The band described it as a song about the "animalistic" nature of physical attraction. The song features catchy guitar riffs and a driving beat, with Spiller's powerful vocals taking center stage.
In addition to the original version, The Struts also released a remix of "Body Talks" featuring pop singer Kesha in 2018. The song was generally well received by critics and helped to further establish The Struts as a rising force in the rock music scene.
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