What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In this GEICO TV spot, we are introduced to the charismatic and talented Brian Orakpo, a former professional football player turned actor. The advertisement begins with a lighthearted scene of Brian sitting at a desk, wearing a suit and holding a clipboard. As the camera zooms in, we see him engaged in a friendly word game with a group of people off-screen.
Brian Orakpo confidently declares, "You can't tell me this is not a Geico commercial!" His challengers, who have been humorously stumped by the game, respond with bewilderment and disbelief. Suddenly, the camera pans out to reveal the iconic GEICO gecko perched on the desk next to Brian.
The scene transitions to a vibrant and amusing animated illustration, capturing the essence of the word game. As Brian narrates, the artwork comes to life with colorful visuals and playful animations, showcasing GEICO's witty and entertaining style.
Throughout the advertisement, Brian's infectious energy and charm shine through, effortlessly captivating the audience. The clever wordplay and engaging visuals make for a memorable experience, all while cleverly showcasing the GEICO brand.
As the spot concludes, the GEICO logo appears onscreen accompanied by their well-known tagline: "15 minutes could save you 15% or more on car insurance." The commercial wraps up with a playful reminder of GEICO's ability to entertain and save customers money.
In just a short 30-second spot, GEICO effectively combines humor, creativity, and the star power of Brian Orakpo to create an entertaining and memorable advertisement. The "Word Game" commercial highlights GEICO's commitment to providing customers with affordable car insurance, while never failing to entertain and engage with their audience.
GEICO TV commercial - Word Game produced for GEICO was first shown on television on September 17, 2012.
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