Kawasaki is a well-known company with a rich history spanning over a century. It encompasses a diverse range of industries and has established itself as a leading brand in various sectors, including m...
In 2022, Kawasaki released a new TV spot for their Ultra 310 Jet Ski, highlighting one of its most impressive features - the Smart Reverse system. The commercial opens with a sleek, high-speed Jet Ski racing across crystal blue waters, only to come to a sudden halt just a few yards away from a steep, rocky shore.
As the camera zooms in on the rider’s tense expression, a voice-over details the perils of navigating tight spaces and avoiding obstacles on the water. Suddenly, the Jet Ski begins to perform a seemingly impossible feat - it reverses direction and glides backward smoothly and effortlessly.
The Smart Reverse system, we learn, makes it easy for riders to maneuver in tricky situations. With a simple pull of a lever, the Ultra 310 Jet Ski can quickly and easily switch from forward to reverse gear. This allows riders to back out of tight corners, avoid hazards, and dock with precision and ease.
As the Jet Ski backs away from the danger and returns to open water, the TV spot ends with a shot of the Ultra 310 cruising off into the horizon. With the Smart Reverse feature, riders can feel confident and in control, even when faced with unexpected challenges.
Overall, the TV spot is an effective demonstration of the Ultra 310’s capabilities, highlighting its power, speed, and precision. The Smart Reverse system is an innovative addition to Kawasaki's Jet Ski lineup, and this commercial does an excellent job of showcasing its benefits.
2022 Kawasaki Jet Ski Ultra 310 TV commercial - Smart Reverse produced for Kawasaki was first shown on television on March 31, 2022.
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