What the Lowes TV commercial - Do It Wright Playbook: Yardsmanship is about.

Lowe's TV spot, 'Do It Wright Playbook: Yardsmanship' featuring Jay Wright, is a brilliantly executed advertisement that promotes the do-it-yourself ethos that Lowe's is known for while also emphasizing its commitment to quality products.

The spot features Jay Wright, a prominent college basketball coach, as he takes us through his approach to crafting the perfect yard. Wright's methodical and thoughtful approach is aptly compared to the level of precision and care that Lowe's brings to its customers.

Throughout the spot, we see Wright in action, showcasing his vision for what a perfect yard should look like. From laying down a patio to building a retaining wall, Wright's passion for his craft and attention to detail are apparent.

The advertisement doesn't just promote Lowe's products; it also seeks to inspire customers to take on their own home improvement projects. The spot encourages homeowners to take pride in their homes and embrace the challenge of improving them.

The 'Do It Wright Playbook: Yardsmanship' is an excellent example of effective marketing. It uses a well-known figure in Jay Wright to draw attention to the brand, and effectively demonstrates Lowe's commitment to providing customers with the tools they need to transform their homes into something special. The spot leaves a lasting impression and inspires the viewer to start working on their yard right away.

Lowes TV commercial - Do It Wright Playbook: Yardsmanship produced for Lowe's was first shown on television on March 11, 2019.