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Advertisers of the 2023 Cadillac LYRIQ TV Spot, 'Colors of Emotion: RED' Featuring Labrinth [T1]

2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED
Cadillac

Cadillac is an American luxury automobile manufacturer that is known for producing high-quality vehicles with sophisticated designs and advanced technologies. The company has a rich history dating bac...

What the 2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED is about.

2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED

Title: Colors of Emotion: RED - Unleashing the Passion in the 2023 Cadillac LYRIQ

Intro:In the fast-paced world of automotive innovation, Cadillac has once again raised the bar with the release of its exhilarating electric vehicle, the 2023 Cadillac LYRIQ. To capture the essence of this cutting-edge creation, Cadillac has teamed up with the multi-talented artist Labrinth to create a captivating TV spot titled "Colors of Emotion: RED." This commercial sets out to ignite passions, leaving viewers spellbound by the dynamic capabilities and striking design of the LYRIQ.

Scene 1: The Power of RedThe TV spot opens with a sweeping aerial shot of a vibrant red desert landscape—a visual metaphor for the energy and power encapsulated in the LYRIQ. As the camera tracks closer to the ground, we catch a glimpse of the LYRIQ as it prowls through the terrain, its sleek and unmistakable silhouette cutting through the air. The bold design, accentuated by LED lights that cast an alluring red glow, hints at the incredible performance and sophistication that lies within.

Scene 2: The Road to EmotionTransitioning to a urban environment, the commercial showcases the LYRIQ effortlessly maneuvering through a bustling city at night. The streets are bathed in a symphony of red hues from the neon signs that flicker and glow like beacons of possibility. The soundtrack, composed by Labrinth, adds a pulsing rhythm to the visuals. Each beat vibrates through the screen, igniting an indescribable sense of excitement and anticipation.

Scene 3: Ecstasy UnleashedAs the commercial reaches its climax, we witness the LYRIQ accelerating along a coastal highway, merging with the flowing waves of the ocean. The merging of the two elements symbolizes Cadillac's commitment to incorporating sustainability into their design philosophy. The LYRIQ seamless integration of electric power showcases a harmonious future where nature and technology coexist effortlessly.

Scene 4: Immerse in EmotionThe TV spot concludes with a close-up shot of Labrinth, standing in front of the LYRIQ. The LYRIQ's sleek lines and distinctive lighting reflect in his eyes, conveying a sense of awe and admiration. Labrinth's voiceover emphasizes the emotions stirred by the LYRIQ, inviting viewers to immerse themselves in the captivating experience of driving an electric car that is not only visually stunning but also environmentally conscious.

Final Frame:The

2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED produced for Cadillac was first shown on television on April 30, 2023.

Song from commercial 2023 Cadillac LYRIQ TV Spot, 'Colors of Emotion: RED' Featuring Labrinth [T1]

This commercial plays a song by Labrinth called Lift Off.

Frequently Asked Questions about 2023 cadillac lyriq tv spot, 'colors of emotion: red' featuring labrinth [t1]

Red equals excitement, strength and love, while gold is meant to convey confidence, success and bravery. Blue signifies trust, peace and competence.

Cadillac partnered with Labrinth, an Emmy-winning rapper, who recently worked on the smash hit series by HBO, 'Euphoria'. The campaign video shows the famous rapper exiting the new car and entering a concert hall, accompanied by an orchestra, whilst his new single 'Lift Off', plays.

Gloria “Goyo” Martinez Cadillac + Music: A legendary pair They also collaborated with Emmy award-winning rapper Labrinth and Grammy award-winning vocalist Gloria “Goyo” Martinez to promote the all-electric Cadillac LYRIQ, aptly named to honor the brand as a lyrical fixture.

2023 Cadillac LYRIQ TV Spot, 'Colors of Emotion: RED' Featuring Labrinth [T1]

Exterior

  • Satin Steel.
  • Opulent Blue [Late availability]
  • Stellar Black [Late availability]
  • Crystal White [Late availability]

The name Lyriq follows a pattern of several prior Cadillac concept vehicles, including the Evoq, Provoq, and Celestiq, all ending in "q". Cadillac originally planned for a US-market presentation of the Lyriq (as a "show car" or concept car) on April 2, 2020, followed by a launch soon thereafter for the 2021 model year.

EV Motor, Power, and Performance The Lyriq comes standard in rear-wheel-drive form with a 340-hp electric motor on the rear axle. With this entry-level setup, acceleration is adequate and the Lyriq feels responsive, but it lacks the powerful feeling we enjoy in rival SUVs such as the BMW iX and the Tesla Model X.

2024 Cadillac LYRIQ Features Specs

Total MSRP$58,590
EV Tax Credits & Rebates$9,500 Based on income
Engine TypeElectric
EPA Electric Range314 miles
Cost to Drive$91/month

"Pink Cadillac" is a song by Bruce Springsteen released as the non-album B-side of "Dancing in the Dark" in 1984. The song received a lot of airplay worldwide and appeared on the Billboard Top Tracks chart for 14 weeks, peaking at No. 27.

The mid-range Luxury trim begins at $61,295, and the top Sport model starts at $61,795. The Lyriq is a bit more expensive than the smaller Tesla Model Y but more affordable than the Audi e-tron and BMW iX.

According to Cadillac, the black against the gold symbolizes riches and wisdom; red meaning boldness and prowess in action; silver, to symbolize purity, virtue, plenty, and charity; and blue to stand for knightly valor.

Red shows the energy and vigor the company still has after all these years. It decorates four parts of the logo. As a part of the Cadillac brand, these colors represent riches in gold, superiority in black, boldness in red, virtuosity in silver, and courage in blue.

Videos

Watch 2023 Cadillac LYRIQ TV Commercial, 'Colors of Emotion: RED'

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Actors

Actors who starred in 2023 Cadillac LYRIQ TV Spot, 'Colors of Emotion: RED' Featuring Labrinth [T1]

Labrinth photo
Agenices

Agenices of the 2023 Cadillac LYRIQ TV Spot, 'Colors of Emotion: RED' Featuring Labrinth [T1]

2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2023 Cadillac LYRIQ TV commercial - Colors of Emotion: RED
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

2023 Cadillac LYRIQ
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