Band-Aid is a well-known American brand that produces adhesive bandages. The company has been around since 1920 when it was founded by a cotton buyer named Earle Dickson. The idea for the company came...
The Band-Aid Skin-Flex TV spot titled 'Dancer' is an emotional commercial that showcases the durability and flexibility of the Skin-Flex Band-Aids. It opens with a young ballerina limping offstage with a noticeable and painful blister on her heel. The camera then pans to a group of kids enthusiastically jumping rope and playing hopscotch in the playground.
As the young ballerina tries to tend to her wound, she catches a glimpse of the other kids enjoying themselves, and she can't help but feel disheartened. However, she soon resolves to take action and gets back to practicing her dance routine after she puts on a Band-Aid Skin-Flex over her blister.
The commercial uses the powerful music of Sia's "Breathe Me" to create an emotional connection with the audience. The music elevates the moment of putting on a Band-Aid into a meaningful, uplifting experience. The ad shows that the Skin-Flex Band-Aids are designed to bend with your skin and provide maximum flexibility, helping you to move with confidence, like the young ballerina.
The 'Dancer' TV spot delivers a compelling message of resilience and perseverance, connecting with the audience on an emotional level. It encourages viewers to believe in themselves and to keep pushing forward despite the challenges they face. The commercial effectively conveys the benefits of using Skin-Flex Band-Aids in a way that feels authentic and relevant to the audience.
Band-Aid Skin-Flex TV commercial - Dancer produced for Band-Aid was first shown on television on April 23, 2017.
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