What the DASANI TV Commercial for Plant Bottle is about.
DASANI, one of the leading bottled water brands in the US, launched a television commercial to promote their new Plant Bottle technology. The commercial focuses on the brand's commitment to sustainability and how their new Plant Bottle is an eco-friendly alternative to their traditional plastic bottles.
The commercial opens with a scenic view of a nature preserve, where a hiker is seen picking up an empty plastic water bottle from the ground. The hiker then discovers a discarded Plant Bottle by the side of the trail. The voiceover explains how DASANI's Plant Bottle is made from up to 30% plant-derived materials, making it 100% recyclable and reducing the dependence on fossil fuels.
Then, the commercial shifts its focus to the manufacturing process of the Plant Bottle. The voiceover explains how the bottles are made using a mix of renewable, plant-based materials derived from sugarcane. The scenes of manufacturing are accompanied by music that gives the commercial an energetic and positive vibe.
Finally, the commercial ends with the brand's message about their commitment to sustainability and their goal to reduce the carbon footprint of their products. The brand's slogan, 'Better For the Planet, Better for You', reinforces the message of the commercial.
Overall, the DASANI TV commercial for Plant Bottle is a powerful campaign that raises awareness about the importance of sustainability and encourages consumers to choose eco-friendly products. The commercial is visually appealing and informative, creating a positive perception of the brand.
DASANI TV Commercial for Plant Bottle produced for
DASANI
was first shown on television on August 30, 2012.
Frequently Asked Questions about dasani tv commercial for plant bottle
PET bottles made with up to 30% plant-based material. Our packaging delivers billions of impressions each year and is, by far, our most valuable communications asset.
The PlantBottle is made from a process that turns sugar cane and molasses, a by-product of sugar production, into a component for PET plastic, according to a press release. Future generations of the PlantBottle may use other plant material.
brands Dasani and Sprite have made changes to their plastic packaging designed to support a circular economy. Dasani is releasing bottles made from 100-percent-recycled polyethylene terephthalate (rPET), excluding caps and labels, while Sprite is transitioning from green to clear plastic bottles.
Dasani (/dəˈsɑːni/) is an American brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.
In this method, starch is first converted into dextrose, which is then fermented to create lactic acid. The lactic acid is then converted into pellets, which can be used to create various plastic products. Another popular method is microbial conversion, which uses bacteria to convert bio-waste into plastic.
PET, the world's most recycled plastic, comprises two molecules: approximately 30% monoethylene glycol (MEG) and 70% terephthalic acid (PTA). The original PlantBottle™, introduced in 2009, includes MEG from sugarcane, but the PTA has been from oil-based sources until now.
Dasani Origin and Meaning
The Coca-Cola Company created the name Dasani for its brand-new bottled water in 1999. It doesn't have any meaning or greater significance behind it - Dasani was chosen because "the name is relaxing and suggests pureness and replenishment," according to consumer testing.
Bioplastics are made by convert- ing the sugar present in plants into plas- tic. In the united States, that sugar comes from corn. Other countries use sugar cane, sugar beets, wheat, or potatoes. This makes bioplastics renew- able and better for the environ- ment than conventional plastics.
It was found that one of the things Dasani had, that tap water didn't, was 10mg per litre of Bromate. This is an illegal amount of a potentially cancer-causing ingredient. When this became public, half a million bottles were immediately recalled. In summary, the launch of Dasani was a failure.
Elliott's book ends there, but the story of Dasani and her family wasn't over. The family was reunited after a long battle in court and now lives in a rental in the Bronx. Both Chanel and Supreme are working for UPS, and Dasani became the first person in her immediate family to graduate high school.
The Coca-Cola Company created the name Dasani for its brand-new bottled water in 1999. It doesn't have any meaning or greater significance behind it - Dasani was chosen because "the name is relaxing and suggests pureness and replenishment," according to consumer testing.
Purified & Mineral Enhanced Water | DASANI® DASANI water is purified and enhanced with a proprietary blend of minerals to give it the clean, fresh taste you want from water. And it's packaged in 100% recyclable* bottle for you to refill, reuse and recycle.