Quicken Loans, now known as Rocket Mortgage, is a well-known American mortgage lender. The company was founded in 1985 by Dan Gilbert and is headquartered in Detroit, Michigan. Quicken Loans has becom...
The Quicken Loans TV Spot, 'Redefine' Featuring Rickie Fowler is a visually stunning commercial that highlights the company's mission to redefine the mortgage industry. The ad features Rickie Fowler, a professional golfer, who is shown walking through various landscapes, including deserts and snow-covered mountains, all while carrying his golf club and ball.
The commercial's opening shot is of Rickie Fowler swinging his club in a wide-brimmed hat and a red shirt that reads "Quicken Loans." The camera then cuts to Rickie walking over sprawling rocks in the desert and hitting a ball before he continues on his journey.
As Fowler walks through different landscapes, he reflects on how Quicken Loans is redefining the mortgage industry by using technology and innovative solutions to streamline the lending process for customers. The ad highlights the company's quick and easy mortgage process through the tagline, "Mortgages. Made simple."
The commercial's visuals are as captivating as its message, with stunning scenery and great cinematography. The decision to use Fowler as the ambassador for the commercial was smart, as golf is a sport that requires precision, which is also applicable to the mortgage industry. The overall message of the commercial is that with Quicken Loans, customers can redefine their mortgage experience.
In conclusion, the Quicken Loans TV Spot, 'Redefine' Featuring Rickie Fowler is a visually captivating commercial that succeeds in highlighting the company's message of redefining the mortgage industry with technology and innovation. It's a great example of how effective advertising can use a sports star to connect with potential customers.
Quicken Loans TV commercial - Redefine produced for Quicken Loans was first shown on television on July 20, 2015.
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