What the Blue Cross Blue Shield Medicare TV commercial - Avas Shoulders: When it Matters Most is about.

Blue Cross Blue Shield is one of the leading healthcare providers in the United States, and it offers several services, including Medicare. In their latest TV spot titled 'Ava's Shoulders: When it Matters Most,' the company highlights the importance of having the right healthcare provider when you need it most.

The TV spot starts with an elderly woman named Ava in a hospital bed, surrounded by her loving family. In the background, a voice-over talks about the importance of having the right healthcare provider to lean on when the unexpected happens.

The scene then cuts to Ava's daughter, who is recounting the story of how Blue Cross Blue Shield was there for her when her mother needed them the most. She talks about how their team was there every step of the way, from helping them find the right hospital to ensuring that Ava had the best possible care.

The TV spot then cuts back to Ava, who has tears in her eyes as she talks about how grateful she is for the support she has received from Blue Cross Blue Shield. She talks about the emotional and physical toll that her illness has taken on her, but she is grateful for the support that she has received from Blue Cross Blue Shield.

The TV spot ends with a message from Blue Cross Blue Shield thanking its customers for putting their trust in them and for allowing them to be a part of their healthcare journey. It is a touching and emotional TV spot that highlights the importance of having a trusted healthcare provider and the peace of mind that comes with it.

Blue Cross Blue Shield Medicare TV commercial - Avas Shoulders: When it Matters Most produced for Blue Cross Blue Shield Medicare was first shown on television on July 6, 2020.