What the Blue Cross Blue Shield Medicare TV commercial - Ted: The Card Thats Even Tougher is about.

Blue Cross Blue Shield's new Medicare TV spot features a lovable teddy bear named Ted who represents the durability and toughness of their Medicare card. The commercial begins with Ted falling off a shelf, but quickly gets back up and dusts himself off. The narrator then explains how Blue Cross Blue Shield's Medicare card is "even tougher" than Ted.

As the camera pans across different scenes, Ted endures various mishaps such as falling off a bike and getting caught in a storm, but always bounces back. Each time Ted falls or gets knocked down, the scene cuts to the Blue Cross Blue Shield Medicare card, reinforcing the idea that it too is able to withstand tough situations.

The spot ends with Ted getting caught in a car wash, but again, he emerges unscathed. The narrator reminds viewers that "Ted may be tough, but our card is even tougher," and encourages anyone looking for a reliable Medicare plan to choose Blue Cross Blue Shield.

Overall, the TV spot effectively communicates the idea that Blue Cross Blue Shield's Medicare card is durable and reliable, using a cute and relatable character to drive the message home. The commercial is sure to resonate with older viewers who understand the importance of having a dependable Medicare plan.

Blue Cross Blue Shield Medicare TV commercial - Ted: The Card Thats Even Tougher produced for Blue Cross Blue Shield Medicare was first shown on television on August 16, 2021.