Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It allows users to stream digital media content from the internet and play it on their TV screens. The first iterat...
Apple TV's TV spot "Father Time" features two iconic figures in their respective fields, Kobe Bryant and Michael B. Jordan. In the ad, both men play the role of father and son, with Bryant representing Father Time, and Jordan portraying a young, ambitious athlete.
The commercial begins with Jordan practicing his moves on a dimly lit court when he notices Bryant sitting alone on the sidelines. As they begin to converse, it becomes clear that Bryant is there to impart wisdom and guidance to the young athlete. He encourages Jordan to embrace the challenges that come with success and to persevere despite setbacks.
As the conversation continues, viewers are treated to stunning visuals that showcase Jordan's basketball skills and athleticism. However, the ad isn't just about sports. It's about the importance of mentorship, and the value of seeking guidance from those who have gone before you.
By the end of the ad, Jordan emerges more determined and focused than ever before, thanks to the counsel of his mentor, Bryant. The spot closes with the tagline, "There's more to the game than the game," reminding viewers that true success comes from the lessons learned along the way.
Overall, Apple TV's "Father Time" spot is a poignant reminder that no matter how successful we become, we all need guidance and mentorship to continue growing and achieving our goals.
Apple TV TV commercial - Father Time produced for Apple TV was first shown on television on April 10, 2016.
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