Apple TV isn't an actual television set. It's a streaming device similar to Roku and Amazon's Fire TV used to access streaming content from all your favorite TV and movie providers. Essentially, Apple TV turns your television into a "smart" TV.

Apple TV is a set-top box that allows a television to become a display screen for Internet content.

An Apple TV is a streaming box that plugs into your TV and lets you to stream shows and movies from apps like as Netflix, Hulu, Max and Disney+. It effectively turns any dumb TV into a smart TV.

Pros: widest streaming app support, good remote, Dolby Vision/Atmos, HDR10/10+, AirPlay 2, full iPhone/Apple services integration, Siri voice control, connect two pairs of AirPods at the same time for private listening, no third-party ads on the home screen, long software support.

Best streaming device overall Apple TV 4K works with all of your Apple devices and services, offering an unparalleled experience for the Apple fan. The 4K High Frame Rate HDR and Dolby Vision, combined with Apple's A12 Bionic chip, mean a stellar picture, while Dolby Atmos sound guarantees superior sound.

What I can watch for free on Apple TV

1. Shows you've purchased from Apple (either from the iTunes Store or inside the TV app).
2. Movies purchased or rented from Apple.
3. Content you have uploaded yourself.
4. Content that is available in one of the Channels that reside in the Apple TV app.

Generally speaking, when you talk about Apple TV, you're talking about hardware, or what commonly is referred to as a set-top box, which plugs into your television via HDMI. The official name of the current hardware is Apple TV 4K, which is now in its third generation.

So, if you are facing issues with your current 4K smart TV or are still stuck with an old HD television, then it makes more sense to spend Rs 15,000 on Apple TV (4K) instead of buying a new TV altogether. Tip - Just in case you plan to play a lot of games, go for the 128GB storage variant.

• 1st generation: January 9, 2007.
• 2nd generation: September 1, 2010.
• 3rd generation: March 7, 2012.
• 3rd generation Rev A: January 28, 2013.
• HD: October 30, 2015.
• 4K (1st generation): September 22, 2017.
• 4K (2nd generation): May 21, 2021.
• 4K (3rd generation): November 4, 2022.

This device costs more than its competitors, and that's mostly because of all the extra features you get with it. You're not just buying a streaming device; you're buying into an ecosystem, one that can make your home smarter, more convenient, and more enjoyable.

$6.99 per month (1) If you buy an Apple device, Apple TV+ is included free for 3 months. (2) A monthly subscription is just $6.99 per month after a free seven-day trial.

How much is Apple TV Plus? Apple TV Plus costs $6.99 a month, after a seven-day free trial.

You can stream TV shows and movies on Apple TV+ through the Apple TV app on up to six devices at once, such as an iPhone, Android phone, or smart TV.

$6.99/mo. A monthly subscription is just $6.99 per month after a free 7-day trial. Share Apple TV+ with your family.

But because the Apple TV 4K runs on powerful hardware, it will keep chugging for a very long time. The fact that it runs an A12X Bionic chipset is just icing on the cake. Apple tends to support its iPhones and iPads for nearly a decade, and the same goes for Apple TV boxes.

The analyst estimates that Apple TV+ accounts for just 2% of Apple's services revenue, and that the streaming service had revenue of $1.5 billion in calendar 2022, growing to $2.2 billion in 2023. (The company had $78 billion in services revenue in the fiscal year ended September 2022.)