TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization.

What We Do

• Disruption strategy & Brand design.
• Experience design & Innovation.
• Omnichannel campaigns & Events.
• Digital marketing & Social.
• End to end production.

TBWA Chiat Day's mission is to create disruptive and innovative advertising campaigns that challenge the status quo and inspire cultural change. They strive to push boundaries and break through the clutter to create meaningful connections between brands and consumers.

We create smart, simple and iconic work that makes culture, for the world's greatest company. Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world.

Troy Ruhanen (Jul 2014–)TBWA Worldwide / CEO Troy Ruhanen, president and CEO of advertising agency TBWA Worldwide, says artificial intelligence is helping to boost insights and strategy and is a “creative catalyst” for advertising and marketing.

Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram.

What are the services a digital agency typically offers?

• Strategy services. Market and competitive research. CRM & sales funnel strategy.
• Marketing services. Content creation. Digital marketing campaigns.
• Design services. User testing & personas. UI design.
• Development services. Website building. Website maintenance and hosting.

TBWA\Media Arts Lab is the globally recognized network of creative agencies known for its iconic work with Apple. In 1984, TBWA helped launch the first Apple Macintosh personal computer with the iconic commercial, “1984.” In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign.

These subjects allow students to specialize their skills in particular communication and media applications.

• Organizational Communication.
• Intercultural Communication.
• Crisis Communication.
• Integrated Marketing Communication.
• Health Communication.
• Photography: Theory and Practice.
• Print Media Communication.

Katrien De Bauw Andrew will report to Media Arts Lab's Global CEO, Katrien De Bauw.

TBWA\'s pan-regional accounts include MTN and MultiChoice Africa. With our collective in Africa headquartered in Johannesburg, the South African collective has +500 creative minds across 5 specialist companies; TBWA\Hunt\Lascaris, Grid Worldwide, HDI Youth Consultancy, Sting Content Production and Magna Carta.

Worldwide. TBWA is a global collective, and has proven to be a catalyst in uniting over 11,300 people, operating in 305 agencies, in 98 different countries.