The Institute of Management Accountants (IMA) is a professional association for management accountants and financial professionals. Founded in 1919, the organization now boasts a global membership of...
The CMA (Certified Management Accountant) Certification has released an exciting TV spot asking a thought-provoking question: "Run the Numbers or the Show?" This question highlights the importance of having a CMA certification in the financial industry.
The commercial starts with a busy executive behind a desk, struggling to keep up with the growing demands of her company. The voiceover asks, "Are you running your company's numbers or the show," implying that without certified management accountants, companies can struggle to stay ahead of their competition.
Throughout the commercial, we see multiple scenarios where financial professionals with a CMA certification are able to make strategic decisions based on their in-depth knowledge of advanced accounting, financial analysis, and risk management. As a result, these companies succeed in the marketplace and gain a significant advantage over their competitors.
The campaign's goal is to stress the importance of having a CMA certification and how it can benefit both the individual and the company they represent. By showing that financial professionals with CMA certification possess unique skills, it illustrates how they are valuable assets to any organization and can help drive growth and profitability.
In conclusion, the CMA Certification TV spot demonstrates the crucial role of certified management accountants in today's business world. For financial professionals looking to stay ahead of the curve, obtaining a CMA certification could be the game-changer that sets them apart from the pack.
CMA Certification TV commercial - Run the Numbers or the Show? produced for Institute of Management Accountants was first shown on television on September 22, 2018.
Rockin' Robin is a popular song originally recorded by Bobby Day in 1957. It was written by Leon Ren under the pseudonym Jimmie Thomas ). The song became Day's biggest hit, reaching number two on the Billboard Hot 100 chart and selling over one million copies. "Rockin' Robin" has since become a classic and has been covered by various artists over the years.
Origins and Success of "Rockin' Robin" "Rockin' Robin" was originally released as "Rock-In Robin" on the Class Records 45 single ). The song features an upbeat and catchy melody, with lyrics that tell the story of a robin bird that rocks and sings in the treetop all day long. The repetitive chorus and energetic rhythm of the song contributed to its popularity and enduring appeal.
The song's success propelled Bobby Day into the spotlight and earned him a gold record. It spent 21 weeks on the Billboard Hot 100 and became his only Top 40 hit. "Rockin' Robin" showcased Day's unique blend of pop and R&B influences, and his performance style helped define the sound of the era.
Legacy and Covers "Rockin' Robin" has remained a beloved song throughout the years and has been covered by numerous artists across different genres. One notable cover version was performed by The Hollies. The song's catchy melody and playful lyrics make it a favorite for many artists to reinterpret and put their own spin on.
The enduring popularity of "Rockin' Robin" is a testament to its timeless appeal and ability to captivate audiences with its infectious energy. It continues to be a staple in oldies playlists and remains a well-recognized and cherished classic in the music world.
Lyrics Excerpt Here is an excerpt from the lyrics of "Rockin' Robin" by Bobby Day:
*Tweedle-lee-deedle-lee-dee, tweedle-lee-deedle-lee-deeTweedle-lee-deedle-lee-dee, tweedle-lee-deedle-lee-dee*
*He rocks in the tree-top all the day longHoppin' and a-boppin' and a-singin' his songAll the little birdies on Jaybird StreetLove to hear the robin go tweet tweet tweet*
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