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CMA Certification TV commercial - Run the Numbers or the Show?
Institute of Management Accountants

The Institute of Management Accountants (IMA) is a professional association for management accountants and financial professionals. Founded in 1919, the organization now boasts a global membership of...

What the CMA Certification TV commercial - Run the Numbers or the Show? is about.

CMA Certification TV commercial - Run the Numbers or the Show?

The CMA (Certified Management Accountant) Certification has released an exciting TV spot asking a thought-provoking question: "Run the Numbers or the Show?" This question highlights the importance of having a CMA certification in the financial industry.

The commercial starts with a busy executive behind a desk, struggling to keep up with the growing demands of her company. The voiceover asks, "Are you running your company's numbers or the show," implying that without certified management accountants, companies can struggle to stay ahead of their competition.

Throughout the commercial, we see multiple scenarios where financial professionals with a CMA certification are able to make strategic decisions based on their in-depth knowledge of advanced accounting, financial analysis, and risk management. As a result, these companies succeed in the marketplace and gain a significant advantage over their competitors.

The campaign's goal is to stress the importance of having a CMA certification and how it can benefit both the individual and the company they represent. By showing that financial professionals with CMA certification possess unique skills, it illustrates how they are valuable assets to any organization and can help drive growth and profitability.

In conclusion, the CMA Certification TV spot demonstrates the crucial role of certified management accountants in today's business world. For financial professionals looking to stay ahead of the curve, obtaining a CMA certification could be the game-changer that sets them apart from the pack.

CMA Certification TV commercial - Run the Numbers or the Show? produced for Institute of Management Accountants was first shown on television on September 22, 2018.

Song from commercial CMA Certification TV Spot, 'Run the Numbers or the Show?'

Rockin' Robin is a popular song originally recorded by Bobby Day in 1957. It was written by Leon Ren under the pseudonym Jimmie Thomas ). The song became Day's biggest hit, reaching number two on the Billboard Hot 100 chart and selling over one million copies. "Rockin' Robin" has since become a classic and has been covered by various artists over the years.

Origins and Success of "Rockin' Robin" "Rockin' Robin" was originally released as "Rock-In Robin" on the Class Records 45 single ). The song features an upbeat and catchy melody, with lyrics that tell the story of a robin bird that rocks and sings in the treetop all day long. The repetitive chorus and energetic rhythm of the song contributed to its popularity and enduring appeal.

The song's success propelled Bobby Day into the spotlight and earned him a gold record. It spent 21 weeks on the Billboard Hot 100 and became his only Top 40 hit. "Rockin' Robin" showcased Day's unique blend of pop and R&B influences, and his performance style helped define the sound of the era.

Legacy and Covers "Rockin' Robin" has remained a beloved song throughout the years and has been covered by numerous artists across different genres. One notable cover version was performed by The Hollies. The song's catchy melody and playful lyrics make it a favorite for many artists to reinterpret and put their own spin on.

The enduring popularity of "Rockin' Robin" is a testament to its timeless appeal and ability to captivate audiences with its infectious energy. It continues to be a staple in oldies playlists and remains a well-recognized and cherished classic in the music world.

Lyrics Excerpt Here is an excerpt from the lyrics of "Rockin' Robin" by Bobby Day:

*Tweedle-lee-deedle-lee-dee, tweedle-lee-deedle-lee-deeTweedle-lee-deedle-lee-dee, tweedle-lee-deedle-lee-dee*

*He rocks in the tree-top all the day longHoppin' and a-boppin' and a-singin' his songAll the little birdies on Jaybird StreetLove to hear the robin go tweet tweet tweet*

Sources: 1. )2. 3.

Frequently Asked Questions about cma certification tv spot, 'run the numbers or the show?'

Certified Management Accountant CMA stands for Certified Management Accountant. CMAs specialize in management accounting, strategic management, and business decision-making. CMA certification requirements include earning a bachelor's degree, having two years of relevant work experience, and passing the CMA exam.

Based on CMA pass rates alone, I'm not surprised that many potential candidates are put off from wanting to tackle this exam. In fact, the majority of candidates don't get a passing score. With CMA exam pass rates as low as 45% for Part One and also 45% for Part Two, there is obviously a high level of difficulty.

The CMA Exam includes two parts -Financial Planning, Performance and Analytics and Strategic Financial Management. Both parts include 100 multiple-choice CMA Exam questions and two 30-minute essays. The essay section includes 10-12 written response or calculation questions based on typical business scenarios.

You're required to pass both CMA® (Certified Management Accountant) exam parts within three years, but you can pass (and start reaping the benefits) within one year with a dedicated study plan.

To pass the CMA exam, you must score at least 360 out of 500, or 70% overall, between the multiple-choice questions and the essays. The scores are scaled to ensure fairness and consistency for all candidates.

So, how hard is the US CMA Exam? With pass rates as low as 45%, there is a high difficulty level in the CMA examination. However, the right CMA review course and proper guidance and preparation will not hamper your ability to pass the US CMA exam on the first try.

The skills and business acumen gained while earning the CMA also prepares professionals to pursue careers in a variety of financial capacities, from CFOs and controllers to budget and data analysis, cost management, and efficiency.

Here's the breakdown of how the CMA score is calculated and how your numbers are crunched:

  • 75% of your grade = multiple-choice questions. 90 of the 100 multiple-choice questions are graded.
  • 25% of your grade = two essays. The other 25% of your grade is composed of the two essay sections.

a 360 out of 500 CMA Exam scoring To pass the CMA Exam, you must earn at least a 360 out of 500. All scores on the CMA Exam parts are expressed as scaled scores to maintain consistency and fairness across candidates.

Real estate agents Real estate agents and brokers create CMA reports to help sellers set listing prices for their homes and help buyers make competitive offers.

a 360 out of 500 To pass the CMA Exam, you must earn at least a 360 out of 500. All scores on the CMA Exam parts are expressed as scaled scores to maintain consistency and fairness across candidates. If you fail the CMA Exam, Prometric will email a performance report detailing your performance in each key topic area.

No doubt, CMA USA is better than CMA India. CMA USA is accepted worldwide and provides candidates with top career opportunities in different countries. The salary of a CMA USA is also high. Moreover, an Indian CMA can only work in India, while a CMA USA can work everywhere.

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