What the Starburst TV commercial - FOX: Bite Size Horror: The Road is about.

In the Starburst TV Spot entitled 'FOX: Bite Size Horror: The Road', we see a group of young adults embark on a late-night road trip. As they drive along the dark and deserted highway, the tension in the car slowly begins to rise. Suddenly, they spot a figure in the distance, hitchhiking in the middle of the night.

The group is initially hesitant to pick up the stranger, but eventually, they cave in, allowing him to enter the car. As they continue driving, the stranger, who appears to be eating a bag of Starburst candy, begins to act increasingly strange and erratic, sending the group's anxiety levels through the roof.

As the car approaches a desolate rest stop, it becomes clear that the stranger is not what he seems, and the group is in for a terrifying surprise. The Starburst TV Spot ends with the tagline, "Bite Size Horror", suggesting that the candy may have played a role in the group's terrifying encounter.

The TV Spot is a masterclass in tension-building, expertly weaving together moments of suspense with unexpected twists and turns. It showcases the power of creative storytelling in advertising and highlights the importance of creating a connection between the brand and the audience.

Starburst TV commercial - FOX: Bite Size Horror: The Road produced for Starburst was first shown on television on October 21, 2018.