What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...
CarMax, the largest used-car retailer in the United States, made a splash during the Super Bowl 2014 with their TV spot titled 'Slow Clap.' The 30-second commercial featured a group of people applauding in slow motion, as if to signify the slow and unimpressive pace at which car dealerships operate.
As the slow clapping builds up, the voiceover asks: "Are you tired of the high-pressure sales tactics at car dealerships?" The answer then comes in the form of CarMax: "At CarMax, we buy all the cars - no matter what."
The ad ends with a side by side shot of a CarMax representative and a traditional car dealership representative, with the former signaling thumbs up and the latter flashing a fake smile.
Overall, the CarMax Super Bowl 2014 TV Spot, 'Slow Clap' is a creative and engaging commercial without the need for flashy special effects or famous celebrities. It simply uses the slow clap as a powerful metaphor to drive the message home, that CarMax provides a refreshing alternative to the high-pressure sales tactics of traditional car dealerships.
CarMax Super Bowl 2014 TV commercial - Slow Clap produced for CarMax was first shown on television on February 1, 2014.
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