Find out all about your favorite commercial!

Advertisers

Advertisers of the CarMax Super Bowl 2014 TV Spot, 'Slow Clap'

CarMax Super Bowl 2014 TV commercial - Slow Clap
CarMax

What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...

What the CarMax Super Bowl 2014 TV commercial - Slow Clap is about.

CarMax Super Bowl 2014 TV commercial - Slow Clap

CarMax, the largest used-car retailer in the United States, made a splash during the Super Bowl 2014 with their TV spot titled 'Slow Clap.' The 30-second commercial featured a group of people applauding in slow motion, as if to signify the slow and unimpressive pace at which car dealerships operate.

As the slow clapping builds up, the voiceover asks: "Are you tired of the high-pressure sales tactics at car dealerships?" The answer then comes in the form of CarMax: "At CarMax, we buy all the cars - no matter what."

The ad ends with a side by side shot of a CarMax representative and a traditional car dealership representative, with the former signaling thumbs up and the latter flashing a fake smile.

Overall, the CarMax Super Bowl 2014 TV Spot, 'Slow Clap' is a creative and engaging commercial without the need for flashy special effects or famous celebrities. It simply uses the slow clap as a powerful metaphor to drive the message home, that CarMax provides a refreshing alternative to the high-pressure sales tactics of traditional car dealerships.

CarMax Super Bowl 2014 TV commercial - Slow Clap produced for CarMax was first shown on television on February 1, 2014.

Frequently Asked Questions about carmax super bowl 2014 tv spot, 'slow clap'

The 9 Most Controversial Super Bowl Commercials

  • Snickers: Manly.
  • FedEx "Wizard of Oz"
  • Just For Feet: Kenyan Runner.
  • Salesgenie.com: Talking Pandas.
  • Skechers: Dog Racing.
  • Groupon: Tibet.
  • Ram Trucks: Dr. Martin Luther King Jr.
  • Dodge: I Will.

Super Bowl commercial price history

YearPrice of 30-second commercial
2019$5,300,000
2020$5,600,000
2021$5,500,000
2022$6,500,000

These Were The 5 Best Ads Of The 2014 Super Bowl

  • Chrysler - "America's Import"
  • Audi - "Doberhuahua"
  • T-Mobile - "#nocontract"
  • Budweiser - "Puppy Love"
  • Coca-Cola: "America the Beautiful"

CharacteristicAverage advertisement cost in million U.S. dollars
Super Bowl LI (2017)5
Super Bowl 50 (2016)4.5
Super Bowl XLIX (2015)4.25
Super Bowl XLVIII (2014)4

The officials adjudged that Eagles cornerback James Bradberry had held Smith-Schuster, giving the Chiefs an automatic first down and allowing them to run the clock down to 11 seconds before kicking the go-ahead field goal – essentially wrapping up the victory.

The baring of Jackson's breast during the Super Bowl performance became referred to as a "wardrobe malfunction". Following the Super Bowl, both MTV and CBS apologized for the incident and asserted that they had no prior knowledge that Jackson and Timberlake's duet would involve partial nudity.

Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of January 2021, with a cost of 16.8 U.S. million dollars.

The NFL contributes from $5,000 to $7,000 per ring for up to 150 rings per team, with any additional costs being borne by the team. The final cost usually comes in at between $30k and $50k per ring. Several high-profile players have sold their rings, either through necessity or for charity.

The 25 best Super Bowl commercials of all time

  • Apple – 1984 (1984)
  • Snickers – Betty White (2010)
  • Amazon – Alexa Loses Her Voice (2018)
  • Always – #LikeaGirl (2015)
  • Wendy's – Where's The Beef (1984)
  • Pepsi – Cindy Crawford (1992)
  • Coca Cola – Hey Kid, Catch (1980)
  • Tide – It's A Tide Ad (2018)

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history.

Alexa voice assistant commercial Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today.

Why are Super Bowl ads so expensive? There is a simple answer to this question, and I think we all can guess what that is: viewership. Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform to reveal fresh advertisements to the world.

Videos

Watch CarMax Super Bowl 2014 TV Commercial, 'Slow Clap'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in CarMax Super Bowl 2014 TV Spot, 'Slow Clap'

Dave Reifsnyder photo
Dunell Whittington photo
Jackson Odell photo
Michael Linstroth photo
Ronnie Koff photo
Agenices

Agenices of the CarMax Super Bowl 2014 TV Spot, 'Slow Clap'

CarMax Super Bowl 2014 TV commercial - Slow Clap
Silver & Partners

Silver & Partners is a full-service creative advertising agency with a long-standing reputation for delivering unparalleled creative solutions. This New York-based company was founded in 2013 and has...

CarMax Super Bowl 2014 TV commercial - Slow Clap
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

CarMax Super Bowl 2014 TV commercial - Slow Clap
Vizeum

Vizeum is a global media agency that provides a wide range of services including strategic planning, media buying, and digital marketing. It was founded in 2003 and is headquartered in London, UK. Viz...

TV commercials

Similar commercials

Honda Certified Dream Deal Sales Event TV Spot, 'Certified It: In Stock' [T2]
Microsoft Windows Phone TV Spot, 'Siri vs. Cortana: Groundhog Day'
Starburst TV Spot, 'Fuse: Lollapalooza Backstage' Feat. blackbear
Starburst Airs Gummies TV Spot, 'Strawberry Cloud'
Slim Jim Steakhouse Strips TV Spot, 'Swan Boat'
Microsoft Windows HTC One Phone TV Spot, 'Siri vs. Cortana: Mirror Mirror'
Burlington Coat Factory TV Spot, 'Soccer Game Bleachers'
Microsoft Windows Phone TV Spot, 'Reminders' Song by Kyle Andrews
Microsoft Windows Nokia Lumia Icon Phone TV Spot
Ice Breakers Cool Blasts TV Spot, 'Mint or Gum?'
Taco Bell Crispy Melt Tacos TV Spot, 'The Park' Song by Priya Ragu
Taco Bell Mexican Pizza TV Spot, 'Fantasy Team'