The way they see it, as long as there's verbs in the dictionary, there's something unsettling not yet created. "Taste the rainbow." - The iconic Tagline.

Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles.

In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

A skittle is a wooden object used as a target in the game of skittles. Skittles is a game in which players try to knock over as many skittles as they can out of a group of nine by rolling a ball at them.

Description: Skittles fruits consist of sweet pastilles in a colorful sugar shell. They have a lovely taste of fruit and are perfect for the sweets bowl and on the go. Enjoy the beautiful colors and the lovely taste, regardless of whether you are a child or simply have a childish soul.

The target market for Skittles is primarily young adults and teens. The brand's marketing campaigns are tailored to this demographic, with the aim of appealing to their sense of fun and adventure.

At the same time, by implying that it's possible to also "harvest" the rainbow, the ad promotes the candy as something to be experienced, not just eaten. There are plenty of other examples of ads that bend the slogan in memorable ways, like "Believe the Rainbow" and "Transplant the Rainbow," just to name a few.

Skittles apologised to all 138,880 people who complained – individually. The brand offered personal apologies live on Twitch, on Twitter, in Times Square, and with a post listing every single personal it had wronged, which took over ten hours to read. And it wasn't just an empty apology.

Take Skittles. For the past two years, the brand has decided to strip color from its candy shells because there's only "one rainbow" during Pride month. It's a strange gesture of respect, but nowhere near as weird as what they replaced it with: white skittles. Just think: White skittles.

The word “skittles” entered English in the 1630s, possibly riding over with the Scandinavians, or possibly coming from the Old English “sceoten,” meaning, “to shoot.” The tabletop version that was the “Big Buck Hunter” of the pubs along the Thames might have shown up with Dutch sailors from a game they played on their ...

skittles, game of bowling at pins, played primarily in Great Britain. Skittles was played for centuries in public houses or clubs, mostly in western England and the Midlands, southern Wales, and southeastern Scotland.

Why do Skittles make a rainbow in water? Skittles are made with colourful dyes and sugar. The warm water dissolves this dye and sugar and they move towards a place where there is less dye and sugar, in this case, the middle of the plate! We call this process diffusion.