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The Adidas TV Spot, titled 'My Crown' is a powerful and inspiring advertisement that showcases the story of Asma Elbadawi, a Sudanese-British basketball player. The TV Spot tells the story of how Asma fought to wear a hijab while playing basketball and how she eventually succeeded. This advertisement is part of Adidas' campaign to encourage women to break barriers and push past societal norms and expectations.
The TV Spot begins with Asma speaking to the viewer about her experiences as a Muslim woman playing basketball. We see her practicing in an empty gym, dribbling the ball skillfully while wearing her hijab. She speaks about how she's always loved basketball but was told that wearing a hijab was not allowed on the court. Asma is seen playing in an amateur league, where the opposing team members stare and taunt her, trying to intimidate her with their disapproving looks.
The advertisement then takes us through Asma's journey as she fights for the right to wear her hijab on the court. We see her attend meetings, speak out at conferences, and meet with officials. Finally, Asma's efforts pay off, and she is allowed to wear her hijab while playing. She steps onto the court wearing her hijab proudly, and the other players just stare in awe, realizing the strength and determination of this young woman.
Throughout the advertisement, we see Asma persisting through the adversity, never giving up, and pushing through the limitations set by others. Asma's story is not just about sports but about fighting for one's rights and overcoming obstacles. The Adidas TV Spot, 'My Crown' Featuring Asma Elbadawi, is an inspiring message that urges women everywhere to break the mold, push past their limitations and fight for what they believe in, whether that's on or off the court.
adidas TV commercial - My Crown produced for adidas was first shown on television on April 25, 2022.
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