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adidas TV commercial - My Crown
adidas

Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...

What the adidas TV commercial - My Crown is about.

adidas TV commercial - My Crown

The Adidas TV Spot, titled 'My Crown' is a powerful and inspiring advertisement that showcases the story of Asma Elbadawi, a Sudanese-British basketball player. The TV Spot tells the story of how Asma fought to wear a hijab while playing basketball and how she eventually succeeded. This advertisement is part of Adidas' campaign to encourage women to break barriers and push past societal norms and expectations.

The TV Spot begins with Asma speaking to the viewer about her experiences as a Muslim woman playing basketball. We see her practicing in an empty gym, dribbling the ball skillfully while wearing her hijab. She speaks about how she's always loved basketball but was told that wearing a hijab was not allowed on the court. Asma is seen playing in an amateur league, where the opposing team members stare and taunt her, trying to intimidate her with their disapproving looks.

The advertisement then takes us through Asma's journey as she fights for the right to wear her hijab on the court. We see her attend meetings, speak out at conferences, and meet with officials. Finally, Asma's efforts pay off, and she is allowed to wear her hijab while playing. She steps onto the court wearing her hijab proudly, and the other players just stare in awe, realizing the strength and determination of this young woman.

Throughout the advertisement, we see Asma persisting through the adversity, never giving up, and pushing through the limitations set by others. Asma's story is not just about sports but about fighting for one's rights and overcoming obstacles. The Adidas TV Spot, 'My Crown' Featuring Asma Elbadawi, is an inspiring message that urges women everywhere to break the mold, push past their limitations and fight for what they believe in, whether that's on or off the court.

adidas TV commercial - My Crown produced for adidas was first shown on television on April 25, 2022.

Frequently Asked Questions about adidas tv spot, 'my crown' featuring asma elbadawi

Elbadawi was born in Sudan but raised in the United Kingdom. Her family moved to Bradford, West Yorkshire when she was an infant.

adidas TV Spot, 'The Why' Featuring Chelsea Gray, Chiney Ogwumike, Aliyah Boston, Kahleah Copper, Nneka Ogwumike - iSpot.tv.

Sign up to track 120 nationally aired TV ad campaigns for adidas. In the past 30 days, adidas has had 37 airings and earned an airing rank of #2,326 with a spend ranking of #897 as compared to all other advertisers.

Abdul-Qaadir She was notable for playing basketball while wearing a hijab, a headscarf for Muslim women. Abdul-Qaadir scored 3,070 points in her high school career, setting the all-time scoring record in Massachusetts. She played four years of college basketball for the University of Memphis.

Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina's World Cup hero, Lionel Messi.

Alex Lewis (Liam Neeson) is an expert assassin with a reputation for discreet precision. Caught in a moral quagmire, Alex refuses to complete a job that violates his code and must quickly hunt down and kill the people who hired him before they and FBI agent Vincent Serra (Guy Pearce) find him first.

Using Their Marketing Strategy to Build a Close Relationship with Their Audience. Adidas interacts with its customers. This creates a solid connection to keep them coming back for future purchases. The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level.

Promotion. Advertising: Adidas uses various advertising platforms, such as television, print, radio, billboards, and digital media, to reach its target audience. The company creates visually appealing and impactful ads that convey its brand message and showcase its innovative products.

For Muslim women, the hijab serves as an identity that reflects their modesty and strong beliefs or what is called the 'Imaan'. Hijab or a veil or headscarf is a piece of clothing worn by Muslim women to cover themselves from head to feet.

Basically the concept of hijab is for a Muslim women to cover her hair. In Arabic this is also known as Khimar. Therefore 99 percent of Muslim women in Pakistan wear hijab.

Set against the soundtrack of SL2's iconic song, 'On a Ragga Tip', fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler's home country of Australia, with preparations for the biggest women's sporting moment underway.

Jenna Ortega Jenna Ortega is the face of adidas Sportswear. Adidas Sportswear focuses on maximum comfort.

Videos

Watch adidas TV Commercial, 'My Crown'

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Actors

Actors who starred in adidas TV Spot, 'My Crown' Featuring Asma Elbadawi

Asma Elbadawi photo
Agenices

Agenices of the adidas TV Spot, 'My Crown' Featuring Asma Elbadawi

adidas TV commercial - My Crown
180LA

180LA is a full-service advertising agency that has been in operation since 2005. Based in Los Angeles, California, the company specializes in creating innovative and creative campaigns that help busi...

adidas TV commercial - My Crown
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

adidas Run Icons 3 Stripes Sport Hijab
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