Lay's is a well-known brand of potato chips and snacks that has been in operation since 1932. The company was founded by Herman Lay in Nashville, Tennessee, and has since become one of the most popula...
Lay's, the popular snack brand, partnered with the UEFA Champions League to release a TV spot titled 'Window Cleaners', featuring none other than the football superstar, Lionel Messi. The ad aims to show how Lay's is the perfect snack while watching football.
In the TV spot, two window cleaners are busy at work cleaning the exterior windows of a high-rise building. As they approach Messi's window, they are surprised to see him enjoying a bag of Lay's chips while watching a football match. As Messi offers them a chip, they rush to finish their work so they can join him in watching the match. The spot ends with the tagline "For every football fan, there's a perfect snack."
The commercial highlights the brand's efforts to appeal to football lovers and positions Lay's chips as the perfect snack to enjoy while watching football. The presence of Lionel Messi, one of the most popular football players in the world, adds credibility and excitement to the commercial.
The TV spot was well received by football fans across the world, who enjoyed the humorous and relatable aspects of the ad. It showcases the brand's innovative marketing strategy and their ability to tap into the passions of their target audience.
Overall, Lay's 'Window Cleaners' commercial featuring Lionel Messi was an excellent example of how a popular brand can collaborate with a popular sports competition to create a compelling marketing campaign. It successfully connected with its audience, leveraging the popularity of football and the star power of Lionel Messi to promote the brand's enticing snack product.
Lays TV commercial - UEFA Champions League: Window Cleaners produced for Lay's was first shown on television on April 24, 2022.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...