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Advertisers of the Lay's TV Spot, 'UEFA Champions League: Window Cleaners' Featuring Lionel Messi

Lays TV commercial - UEFA Champions League: Window Cleaners
Lay's

Lay's is a well-known brand of potato chips and snacks that has been in operation since 1932. The company was founded by Herman Lay in Nashville, Tennessee, and has since become one of the most popula...

What the Lays TV commercial - UEFA Champions League: Window Cleaners is about.

Lays TV commercial - UEFA Champions League: Window Cleaners

Lay's, the popular snack brand, partnered with the UEFA Champions League to release a TV spot titled 'Window Cleaners', featuring none other than the football superstar, Lionel Messi. The ad aims to show how Lay's is the perfect snack while watching football.

In the TV spot, two window cleaners are busy at work cleaning the exterior windows of a high-rise building. As they approach Messi's window, they are surprised to see him enjoying a bag of Lay's chips while watching a football match. As Messi offers them a chip, they rush to finish their work so they can join him in watching the match. The spot ends with the tagline "For every football fan, there's a perfect snack."

The commercial highlights the brand's efforts to appeal to football lovers and positions Lay's chips as the perfect snack to enjoy while watching football. The presence of Lionel Messi, one of the most popular football players in the world, adds credibility and excitement to the commercial.

The TV spot was well received by football fans across the world, who enjoyed the humorous and relatable aspects of the ad. It showcases the brand's innovative marketing strategy and their ability to tap into the passions of their target audience.

Overall, Lay's 'Window Cleaners' commercial featuring Lionel Messi was an excellent example of how a popular brand can collaborate with a popular sports competition to create a compelling marketing campaign. It successfully connected with its audience, leveraging the popularity of football and the star power of Lionel Messi to promote the brand's enticing snack product.

Lays TV commercial - UEFA Champions League: Window Cleaners produced for Lay's was first shown on television on April 24, 2022.

Frequently Asked Questions about lay's tv spot, 'uefa champions league: window cleaners' featuring lionel messi

This is what the new Lay's commercial is conveying with a little humor. Matchday is never complete without Lay's! No Lay's, No Game,” says Messi.

In the new TV commercial – 'Messi Visits' ​​– the soccer G.O.A.T. and longtime partner of the Lay's brand shows up unannounced to a house of football superfans to see if they are matchday ready, that is, fully stocked with Lay's chips.

4 Champions Leagues The long list of course includes four Champions League wins (2006, 2009, 2011, 2015). Having played for 17 seasons, 778 games and scoring 672 goals, Leo Messi has won 10 Ligas, 7 Copas del Rey, 8 Spanish Super Cups, 4 Champions Leagues, 3 European Super Cups, and 3 World Club Championships.

Lionel Messi

Personal information
2003–2004Barcelona C(5)
2004–2005Barcelona B(6)
2004–2021Barcelona(474)
2021–2023Paris Saint-Germain(22)

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.

"No one can eat just one," their tagline has been hugely successful. One of the most well-known ones allowed the audience to choose the flavors in "Fight for your flavor."

Each bag retails for $4.09, and there is a maximum of 10 bags per customer.

As part of their 2023 celebrity rich list, Forbes valued his endorsements at $65m (£50m) for that year in total. His off-field earnings have increased with his on-field. More recent sponsorship partnerships include brands such as Hard Rock Cafe, Socios.com, Konami Mastercard, Lays, SikSilk, Leafty, Jacob & Co.

Breakdown By Competition

CompetitionMatchesMessi wins
Champions League62
Copa del Rey51
Spanish Supercopa52
International friendly21

Number of titles won by Lionel Messi as of 2022

CharacteristicNumber of titles
Copa América participant5
Golden Boot winner5
TM-Player of the season4
FIFA World Cup participant4

Erling Haaland When and where were the 2022/23 player awards announced? The 2022/23 UEFA Awards ceremony took place on 31 August 2023 in Monaco. Erling Haaland and Aitana Bonmatí were named the winners.

Messi has been named the Ballon d'Or/FIFA Ballon d'Or winner seven times- 2009, 2010, 2011, 2012, 2015, 2019, and 2021.

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Agenices

Agenices of the Lay's TV Spot, 'UEFA Champions League: Window Cleaners' Featuring Lionel Messi

Lays TV commercial - UEFA Champions League: Window Cleaners
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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