Featuring the lyrics “Don't hold back!”, the music in this Michelin commercial is a song called 'Galvanize' that was recorded by English electronic music duo The Chemical Brothers.

The Michelin Man is white is because rubber tires are naturally white. It wasn't until 1912 that companies started mixing carbon chemicals with the rubber to make black tires. This process is not an aesthetic change, but a structural one, making the tires stronger and durable.

One MICHELIN Star is awarded to restaurants using top quality ingredients, where dishes with distinct flavours are prepared to a consistently high standard. Two MICHELIN Stars are awarded when the personality and talent of the chef are evident in their expertly crafted dishes; their food is refined and inspired.

Legend has it Edward noticed a pile of tyres on the Michelin stand and commented to his brother that, “with arms, it would make a man”. From this kernel, the beloved mascot grew. He was first painted in 1898 by the poster artist O'Galop, the alias of Marius Rossillon, and was apparently an immediate success.

Michelin makes sure the tire they are making has been engineered to the best quality product for it's intended section of the tire market. The tire is thoroughly proven on their test tracks and then in extensive road testing. Very important: their quality control is legendary in the tire market.

Michelin has developed a reputation for making quality, competitive tires. They're a strong contender in the global market, and they're one of the best brands. Tires manufacturers have to try to find a good balance between durability, grip, and noise control.

The criteria for the Michelin star vary slightly from region to region, but the standard for each restaurant is the same. In order to be awarded a Michelin star, a restaurant must meet high standards of excellence in three areas: food, service, and value for money.

Not easy to obtain, the stars are awarded to restaurants that Michelin considers the very best in a given city, and recipients gain immense prestige and exposure along with the honor, with many seeing an increase in business after receiving their stars (while some who lost stars have experienced the opposite).

There's more to Bibendum - MICHELIN's adorably puffy white mascot - than you may know. Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot's name is actually Bibendum (or Bib for short).

At the heart of Michelin is our mission: to create a better way forward. This sense of responsibility is shown in our commitment to developing accessible, clean, safe and connected mobility solutions, and extends to our customers, employees, stakeholders and communities where we live and work.

/ (ˈmɪtʃəˌlɪn, ˈmɪʃəˌlɪn, French miʃəlɛ) / noun. a mark of distinction awarded by the Michelin travel guides to a restaurant in recognition of the high quality of its cooking. A restaurant may receive one, two, or three stars, representing very good, exceptional, or exquisite cuisine, respectively.

Not easy to obtain, the stars are awarded to restaurants that Michelin considers the very best in a given city, and recipients gain immense prestige and exposure along with the honor, with many seeing an increase in business after receiving their stars (while some who lost stars have experienced the opposite).