What the LensCrafters Clarifye TV commercial - Old Fashioned is about.

Title: LensCrafters Clarifye TV Spot: "Old Fashioned"

Introduction:In the bustling world of advertising, companies strive to create impactful campaigns that capture the attention of their target audience. LensCrafters, a leading eyewear retailer, is no exception. In their memorable TV spot titled "Old Fashioned," they showcase their revolutionary technology, Clarifye, while subtly challenging traditional methods of eye exams. This intriguing commercial invites viewers on a journey, exploring the intersection of technology and human connection, making a lasting impression on all who watch.

Synopsis:The commercial begins in a charming, old-fashioned optometry office. The scene is bathed in warm, nostalgic lighting, reminiscent of a bygone era. Patients wearing outdated glasses sit patiently, waiting for their eye exams to begin. As they leaf through weathered magazines, a voiceover announces, "In a world of constant innovations, why settle for outdated eye exams?"

Suddenly, the scene transitions to a modern LensCrafters retail store, symbolizing the transition from the past to the present. The bright, welcoming atmosphere is filled with customers trying on contemporary eyewear and interacting with knowledgeable staff members.

The commercial focuses on a friendly optometrist, Dr. Williams, who represents the epitome of traditional eye care. The contrasting figure of Dr. Williams highlights the innovative approach offered by Clarifye.

As the commercial progresses, Dr. Williams is depicted performing eye exams in a conventional manner, utilizing old-fashioned tools such as giant refractive devices and awkward chin rests. These scenes are juxtaposed with close-ups of bewildered patients who are subjected to this traditional process.

Music reminiscent of the past plays as the camera pans to show the advancements LensCrafters has to offer. This showcases state-of-the-art equipment and technology found only at LensCrafters. The narrator introduces Clarifye as a "breakthrough digital eye exam," emphasizing the convenience, accuracy, and efficiency offered by this cutting-edge technology.

The voiceover proceeds to explain how Clarifye eliminates the need for cumbersome manual adjustments, ensuring a seamless and comfortable experience for patients. The old-fashioned tools used by Dr. Williams maintain their presence in the commercial, serving as visual reminders of traditional eye exams that are rapidly becoming obsolete.

The commercial concludes with a powerful message: "Don't settle for the past. Experience the future of eye care with LensCrafters Clarifye."

Impact:"Old Fashioned" leaves a lasting impression on viewers by showcasing the disparities between traditional eye exams and the innovative approach adopted by LensCrafters. Through the contrast of old and new, the commercial successfully demonstrates the benefits of Clarifye.

Viewers are compelled to reflect on the limitations of outdated practices while recognizing the significance of embracing technological advancements. LensCrafters establishes itself as a leader in the eyewear industry, positioning Clarifye as a game-changer in the field of eye care.

Conclusion:The LensCrafters Clarifye TV spot titled "Old Fashioned" not only captivates viewers with its charming narrative and nostalgic aesthetics but also draws attention to the evolution of eye care. Through this engaging commercial, LensCrafters challenges traditional methods of eye exams, emphasizing the convenience and accuracy offered by Clarifye. By depicting the stark contrast between old-fashioned practices and innovative technology, LensCrafters reaffirms its commitment to delivering cutting-edge eyewear solutions for their customers.

LensCrafters Clarifye TV commercial - Old Fashioned produced for LensCrafters was first shown on television on July 2, 2016.