To help get the word out about all of its changes, Progresso enlisted actor John Lithgow, best known for his witty personality and recognizable voice.

Make it Progresso or Make it Yourself. Throughout the 1970s and 1980s, Progresso became known for its remarkable soups, with the classic slogan, “Make it Progresso or Make it Yourself.”

Progresso emerged from the merging of two prominent Italian importing companies in New Orleans, Louisiana. In 1925, Vincent Taormina, who had traveled east to start a tomato importing business, and Giuseppe Uddo merged their companies. Vincent's family owned the "Taormina Brothers Grocery" of New Orleans, Louisiana.

Progresso, which General Mills acquired in 2001 when it bought Pillsbury, offers canned soups, broths and chili, while Helper sells boxed pasta meals.

The Soup Nazi is also the nickname of the eponymous character, Yev Kassem, played by Larry Thomas. The term "Nazi" is used as an exaggeration of the strict regimentation he demands of his patrons (cf.

Ann Miller, the vivacious tap-dancing star of such classic screen musicals as On the Town (1949) and Kiss Me Kate (1953) wore this sparkling costume in a famous 1971 TV commercial for Heinz's short-lived product, Great American Soup.

The making of a great slogan: 5 slogans with staying power

• Just do it.
• Where's the beef?
• Don't leave home without it.
• Melt in your mouth, not in your hand.
• Diamonds are forever.

Slogan definition These short sentences share the company's reason for existing and its overall mission to the public. Businesses use slogans to tell their customers what they want them to associate their brand with. Cool slogans often use a combination of persuasion and description to appeal to consumers.

Campbell Soup Company, American manufacturer, incorporated in 1922 but dating to a canning firm first established in 1869, that is the world's largest producer of soup.

Progresso soups' delicious flavors comes from high quality ingredients and are produced with zero grams of trans-fat and no partially hydrogenated oil or high fructose corn syrup. While some MSG occurs naturally in ingredients like tomato extract, yeast extract or soy sauce, we do not add any additional MSG.

Progresso Chicken Noodle The main difference we noticed between Campbell's and Progresso was the broth - both its texture and its taste. We liked Campbell's broth until we tried Progresso's and realized that it was thicker, almost making Campbell's seem watery. Progresso's broth was also less salty.

Some argued the work was an acrid but intelligent criticism of mass-production, even of capitalism, while others saw a more comforting wall of soup, more about America and post-war options and prosperity.