Overview of UPSUPS, short for United Parcel Service, is a global package delivery and supply chain management company headquartered in the United States. With operations in over 220 countries and terr...
The UPS 'Build a Career: $19' TV Spot is an advertisement that highlights the career development opportunities available to individuals who pursue employment at UPS. The ad showcases a young man, Alex, who is looking for a job with career advancement potential. He begins his employment with UPS as a package handler, earning a starting wage of $14 an hour. Through hard work and dedication, he quickly moves up the career ladder and positions himself for a supervisory position in just nine months.
The spot illustrates the diverse range of career paths and development opportunities available within UPS. These include positions in sales, transportation, and operations as well as management and supervisory roles.
The central theme of the ad is encapsulated in the statement, "This is not just a job, it's a career." It emphasizes the importance of investing in oneself and acquiring skills, which can lead to higher wage opportunities and career advancement.
The UPS 'Build a Career: $19' TV Spot portrays UPS as a company that values its employees and their careers. It encourages viewers to consider UPS as an employer, especially if they are seeking to build a career and secure their financial future.
In conclusion, the UPS 'Build a Career: $19' TV Spot is an effective advertising campaign that seeks to encourage viewers to consider UPS as a suitable employer, offering career advancement opportunities and financial stability. The ad successfully portrays UPS as a company that values its employees and is committed to their career development.
UPS TV commercial - Build a Career: $19 produced for UPS was first shown on television on October 31, 2021.
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