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The Mastercard TV spot titled “It All Starts With a Little Respect: Rashida” features award-winning singer and actress Jennifer Hudson and tells the story of a young girl named Rashida who aspires to be a musician.
The commercial opens with Rashida playing her guitar in a subway station while commuters rush past her, paying her little attention. Jennifer Hudson’s voiceover explains that Rashida came to the city with a dream but is struggling to make a name for herself. However, instead of giving up, she keeps persevering.
As Rashida continues to play her guitar, Jennifer Hudson appears next to her and starts singing the classic Aretha Franklin song “Respect.” Soon, a group of strangers joins in, and a lively flash mob ensues. The catchy tune and the energy of the performers create a memorable moment that gathers the attention of the people around them, including a talent scout who recognizes Rashida’s potential.
The ad conveys the message that all people, regardless of who they are or where they come from, deserve respect. By featuring Jennifer Hudson, a well-known artist who has overcome adversity in her own life, the commercial highlights the importance of perseverance and self-belief.
Overall, the Mastercard TV spot ‘It All Starts With a Little Respect: Rashida’ is an inspiring and uplifting commercial that encourages people to respect and support one another in order to achieve their dreams.
Mastercard TV commercial - It All Starts With a Little Respect: Rashida produced for Mastercard was first shown on television on January 16, 2022.
Jennifer Hudson's Version of "Respect""Respect" is a song originally recorded by the legendary singer and songwriter Aretha Franklin in 1967, and it was written by Otis Redding. Jennifer Hudson, a two-time GRAMMY-winning recording artist and Academy Award-winning actress , recorded a cover version of the song for the "RESPECT (Original Motion Picture Soundtrack)." The song was released on August 12 , 2021, as an official audio on YouTube.
"Respect" SoundtrackThe "RESPECT (Original Motion Picture Soundtrack)" features covers of Aretha Franklin's songs , including "Respect," and an original song "Here I Am (Singing My Way Home)" written by Hudson ), Carole King, and Jamie Hartman.
Jennifer Hudson's PerformanceJennifer Hudson's version of "Respect" has been praised for her powerful vocals and her ability to capture the spirit of the original song while still making it her own. Hudson portrays Aretha Franklin in the "Respect" biopic and underwent extensive musical training to embody the Queen of Soul. Hudson also had a say in selecting the songs that appeared in the movie.
Overall, Jennifer Hudson's cover of "Respect" is a powerful tribute to the iconic song and the legendary singer behind it.
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