Twix is a popular chocolate bar that is manufactured and marketed by Mars, Inc. The candy bar consists of a biscuit base that is topped with a layer of caramel and covered in chocolate. Twix was first...
The Twix Cookies & Creme TV spot titled 'In Case of Emergency' is a creative and humorous ad that showcases the delicious new Cookies & Creme flavor of the popular candy bar. The commercial starts with a man in a suit standing in front of a vending machine, frustrated that it ate his money without dispensing any candy bars. Suddenly, the vending machine starts shaking violently, and the man thinks that it's about to fall on him.
However, to his surprise, the machine dispenses a Twix Cookies & Creme bar, which falls out and lands in his hand. The man looks at the camera and says, "In case of emergency, break Twix," highlighting the importance of having a delicious candy bar on hand during unexpected situations. The commercial then shows another man in a similar situation of frustration with a vending machine, who also receives a Twix Cookies & Creme bar.
The ad perfectly captures the satisfaction of indulging in a Twix Cookies & Creme bar, which is made with creamy cookies and creme filling, crunchy cookie bits, and delicious caramel, all covered in rich milk chocolate. The creative concept of using the vending machine as a twist adds an extra layer of humor to the commercial.
In conclusion, the Twix Cookies & Creme TV spot titled 'In Case of Emergency' is a witty and fun ad that highlights the satisfying taste of the new candy bar. The commercial perfectly blends humor and creativity to convey the message of always having a delicious Twix Cookies & Creme bar on hand.
Twix Cookies & Creme TV commercial - In Case of Emergency produced for Twix was first shown on television on January 27, 2020.
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