What the TrueCar TV commercial - Ella Buy from Home is about.

Title: Ella's Empowered Car Buying Experience

[Intro]In a world where technology has revolutionized the way we shop for everything, TrueCar introduces their powerful and convenient car buying platform. The TV spot 'Ella Buy from Home,' showcases the story of Ella, a young woman who embarks on a transformative car buying journey that empowers her to take control of her purchase and find her dream car without ever leaving the comfort of her own home.

[Scene 1 - Ella at Home]The commercial opens to Ella sitting comfortably on her couch, scrolling through her tablet, a look of determination on her face. As the voiceover explains the benefits of TrueCar, Ella is captivated by the ease of the process. She decides to give it a try, eager to experience car buying in a whole new way.

[Scene 2 - Exploring Options]Ella dives into the TrueCar website, where she is greeted by an intuitive interface that helps her narrow down her options based on her preferences - from brand, model, year, to even color choices. With every click, Ella's excitement grows as she realizes the vast array of possibilities at her fingertips.

[Scene 3 - Personalized Offers]As Ella continues to explore, the TrueCar platform presents her with personalized offers from local dealerships that match her requirements. She is amazed by the transparency offered, understanding exactly what she can expect to pay for her dream car.

[Scene 4 - Virtual Test Drive]TrueCar takes the car buying experience to the next level as Ella virtually test drives her preferred vehicle. She straps on her VR headset and finds herself behind the wheel, virtually feeling the grip of the steering wheel and hearing the hum of the engine. Ella's anticipation builds, knowing that she is getting closer to the car of her dreams.

[Scene 5 - Ella's Decision]After careful consideration and thorough research, Ella finally selects her ideal car with confidence. She clicks the 'Buy Now' button, knowing that she has made an informed decision and secured herself the best deal.

[Scene 6 - Convenient Delivery]Days later, a truck pulls up to Ella's home, delivering her chosen vehicle. As the driver hands her the keys, Ella is filled with a sense of empowerment and accomplishment, realizing that her car buying journey has been revolutionized by TrueCar's innovative platform.

[Closing Scene]The TV spot concludes with the TrueCar logo and the tagline, "Find the perfect car from the comfort of your home." Ella's story has inspired viewers to embrace the convenience and transparency of TrueCar's platform, proving that car buying can be a stress-free and exciting experience.

[Conclusion]The TrueCar TV spot, 'Ella Buy from Home,' encapsulates the transformative power of technology in the car buying process. Ella's story highlights the convenience, transparency, and empowerment experienced by modern-day car buyers. With TrueCar's platform, car shopping has never been easier, giving individuals like Ella the freedom to find their dream car from the comfort of their own home.

TrueCar TV commercial - Ella Buy from Home produced for TrueCar was first shown on television on September 1, 2020.