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Advertisers of the Coca-Cola TV Spot, 'Redes sociales'

Coca-Cola TV commercial - Redes sociales
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola TV commercial - Redes sociales is about.

Coca-Cola TV commercial - Redes sociales

In the vibrant world of advertising, Coca-Cola has managed to captivate the hearts of millions with its iconic TV spots. One such memorable and engaging spot is titled 'Redes Sociales' or 'Social Media' in English.

Setting the stage, the commercial opens with a bustling cityscape, filled with individuals from all walks of life. The scene shifts towards a vibrant street party, where people are joyously dancing, laughing, and connecting with one another.

As the camera zooms in, we see a diverse group of individuals holding their smartphones, engrossed in the world of social media. Their fingers tap and scroll, completely lost in the digital realm. This juxtaposition of real-life celebration and virtual connection highlights the modern dilemma of being disconnected in a connected world.

Suddenly, the screen splits into two halves. On one side, we witness the power of virtual reality, with people posting filtered photos, sharing their lives, and craving attention from their online community. On the other side, we witness genuine, human connections being forged in real-time, as people savor the moment, dance together, and share their contagious laughter.

Then, as if by magic, a young man takes a sip of an ice-cold Coca-Cola. The refreshing taste energizes his spirit and inspires him to break away from the screen. He confidently puts down his phone, and his transformation sparks a ripple effect among the crowd.

In a lively and energetic sequence, individuals inspired by the young man's bold move begin to connect with one another in a deeply authentic way. They put their phones down, engage in conversation, and embrace the joy of being fully present in the moment.

As the exhilarating beat of the music builds, the commercial showcases a stunning display of human connection. People laugh, dance, and engage in unexpected acts of kindness. Faces light up with genuine smiles, conversations flow effortlessly, and the power of human interaction reigns supreme.

In the final moment of the TV spot, we witness a glimpse of the universal language that Coca-Cola speaks. The act of sharing a Coca-Cola bottle becomes a symbol of unity and togetherness. With bottles in hand, people clink them together, raising a toast to the beauty of real connections and celebrating the rich tapestry of human experiences.

The 'Redes Sociales' TV spot by Coca-Cola beautifully sheds light on the importance of unplugging from the virtual world and embracing the power of real, meaningful connections. It encourages viewers to live in the moment, savor the sweetness of life, and engage in genuine interactions that bring joy and unity to all.

This dynamic and thought-provoking commercial serves as a powerful reminder that amidst the ever-evolving digital landscape, nothing can replace the profound impact of human connection – all while enjoying the refreshing taste of Coca-Cola.

Coca-Cola TV commercial - Redes sociales produced for Coca-Cola was first shown on television on May 9, 2022.

Frequently Asked Questions about coca-cola tv spot, 'redes sociales'

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

1950: Coca-Cola launches its first television ad on Thanksgiving Day.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

Age. Firstly, the company targets young people between 10 and 35. They use celebrities in their advertisements to attract them and arrange campaigns in universities, schools, and colleges. They also target middle-aged and older adults who are diet conscious or diabetic by offering diet coke.

The 'Share a Coke' campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say 'Share a Coke with…' and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.

A: Coca-Cola utilizes influencer marketing as part of its marketing strategy. The brand collaborates with influencers and ambassadors to promote its products and campaigns. By leveraging the reach and influence of these individuals, Coca-Cola expands its brand visibility and connects with new audiences.

The "Share a Coke" campaign was a resounding success for Coca-Cola, leading to increased sales, brand engagement, and social media buzz.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today.

Age. Firstly, the company targets young people between 10 and 35. They use celebrities in their advertisements to attract them and arrange campaigns in universities, schools, and colleges.

For decades we've thought that The Scream by Edvard Munch is a representation of existential angst, anxiety and alienation when all along the artist just wanted a bottle of Coca-Cola. The new ad, called Masterpiece, takes us on a tour of some of the world's most famous paintings and sculptures, and it's brilliant.

User-Generated Content: Coca-Cola actively encourages user-generated content as part of its content strategy. The brand invites consumers to share their Coca-Cola experiences, photos, and stories on social media platforms using specific hashtags or through dedicated campaigns.

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Agenices

Agenices of the Coca-Cola TV Spot, 'Redes sociales'

Coca-Cola TV commercial - Redes sociales
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola TV commercial - Redes sociales
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola TV commercial - Redes sociales
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Coca-Cola
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