Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Coca-Cola plans to involve more emerging and independent artists in its strategy and has appointed licensing company Music Dealers to help source music for its upcoming campaigns. It is hoped that Coca-Cola Music will be as reknowned for breaking new acts as brands such as MySpace and YouTube.

A new global ad campaign, titled “Masterpiece,” features Warhol's 1962 Coca-Cola (4), alongside familiar paintings from other masters, such as Edvard Munch's The Scream (1895), Vincent van Gogh's Bedroom in Arles (1889) and Utagawa Hiroshige's Drum Bridge And Setting Sun Hill (1858).

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

Music marketing is the use of strategic messaging and advertising to connect music artists with their fan base while also informing new audiences about the artist's music career and latest work.

The brand strategically targeted moments when consumers needed energy with its customized media strategy. Tactics included precision marketing, Facebook interactive tools (AR filter, playable ads, and video polling ads), YouTube, TikTok, Twitter conversational cards, TV, large outdoor ad units, and influencer usages.

Bill Backer Bill Backer, the agency's creative director who coined the “Things Go Better With Coke” and “It's the Real Thing” jingles, was waiting on a flight to London in January 1971 when he scribbled down a few words on a napkin: “I'd like to buy the world a Coke and keep it company.”

Hilda Clark (1872 – May 5, 1932) was an American model and actress, known as the basis for the character depicted in the early-20th-century Coca-Cola advertisement Drink Coca-Cola 5¢.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.