IntroductionCorona Extra is a popular Mexican lager beer brand that is widely known for their signature clear bottle and refreshing taste. The beer, which is brewed by Grupo Modelo, was first introduc...
Title: A Corona Gets Its Lime: A Refreshing TV Spot
Introduction:In the vast world of advertising, there are few campaigns as iconic and refreshing as the Corona Extra TV spot, 'A Corona Gets Its Lime.' This memorable commercial captures the heart and soul of the Corona brand, perfectly portraying the essence of a laid-back beach getaway with a twist.
Setting the Scene:The TV spot opens with an inviting beach landscape - azure waves gently crashing against the golden shore, the sun radiating warmth, and the distant sound of laughter filling the air. It's the epitome of a serene paradise.
Plot:As the camera pans across the beach, it zeroes in on a chilled Corona bottle, glistening with condensation. The bottle takes center stage, and a voiceover begins, speaking in a soothing and alluring tone. The narrator introduces the idea that a Corona beer is not complete without its signature lime.
Visuals:The camera then shifts to a close-up of a lime tree, its branches adorned with vibrant, juicy limes. The scene transitions to illustrate a journey, as if the bottle itself comes to life. The bottle embarks on a quest through the beach, eagerly seeking out a lime to complete its experience.
Driven by the desire to find the perfect lime, the bottle encounters various obstacles. It navigates through a swaying hammock, narrowly avoiding a beach ball, and even journeys through a crowded volleyball match, showcasing both its determination and agility.
All the while, the vibrant and refreshing colors of the beach and surrounding elements create a visually captivating story. The camera artfully captures the anticipation and excitement in every frame, ensuring that viewers are truly immersed in the experience.
Climax:Finally, after overcoming numerous challenges, the Corona bottle reaches its destination – a beachside bar. The bartender, with a smile on his face, reaches for a perfectly ripe lime and slices it with precision. As he delicately places the lime wedge into the bottle, the narrator's voice chimes in once again, exclaiming "A Corona gets its lime!" The camera zooms in on the bottle, capturing the fizz and bubbles as the lime is dropped inside.
Conclusion:In the closing shots, the commercial shifts its focus to groups of friends, clinking their Coronas together and savoring the refreshing taste, all while basking in the sun-kissed beach ambiance. The TV spot serves as an invitation to experience the carefree, beach-inspired lifestyle that Corona represents – a momentary escape from the everyday, even if
Corona Extra TV commercial - A Corona Gets Its Lime produced for Corona Extra was first shown on television on February 27, 2017.
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