What the Woodford Reserve TV commercial - Quality: Its Our Woodford Way is about.

Title: Quality: It's Our Woodford Way - A Whiskey Journey

Introduction:Woodford Reserve, a renowned Kentucky distillery, is celebrated for its dedication to crafting exceptional bourbon. In their captivating TV spot titled "Quality: It's Our Woodford Way," they take viewers on a journey through their meticulous process, highlighting the passion, artistry, and unwavering commitment to quality that defines their signature bourbon.

Description:The TV spot opens with a picturesque shot of the iconic Woodford Reserve distillery nestled in the rolling hills of Kentucky. The camera pans across the lush landscape, showcasing the natural beauty that surrounds this esteemed establishment.

As the visuals unfold, an elegant voiceover narration begins, guiding the viewers through the heart and soul of Woodford Reserve. The narrator speaks with reverence, capturing the essence of the brand and drawing viewers into the captivating world of bourbon craftsmanship.

The scene shifts to the interior of the distillery, where skilled artisans are shown meticulously selecting the finest grains for Woodford Reserve's mash bill. Attention to detail is paramount as every batch must meet the brand's uncompromising standards. Grain selection is an art in itself, ensuring the perfect balance of flavors that make Woodford Reserve stand out from the rest.

The camera then takes us to the fermentation room, where a symphony of bubbling mash and the sweet scent of aging whiskey fills the air. Large vats, known as fermenters, bubble gently as yeast converts the grains' natural sugars into alcohol. This critical step highlights the importance of time and patience in the creation of Woodford Reserve's distinctive flavors.

Next, we're transported to the mesmerizing world of the distillation process. Gleaming copper stills stand tall, their curved shapes a testament to the distiller's dedication to achieving perfection. The visuals showcase the art and science of distillation as steam rises and condenses, separating impurities and capturing the purest essence of Woodford Reserve's bourbon.

With an air of anticipation, the spot then moves to the aging warehouse, where rows upon rows of charred oak barrels rest patiently. These barrels are vital to the maturation process, imparting flavors and nuances that have become synonymous with Woodford Reserve. The camera lingers on the barrels, capturing the tranquility and revealing the brand's respect for time-honored traditions.

As the ad nears its conclusion, a montage of expert distillers ensures the audience that every bottle is meticulously crafted. Each label is gently affixed by hand, symbolizing the artistry and personal touch that goes into each bottle. The spot culminates with the final product, a bottle of Woodford Reserve, elegantly displayed, showcasing the culmination of their meticulous process.

The tagline, "Quality: It's Our Woodford Way," appears on the screen, leaving a powerful impression on viewers. It encapsulates the dedication, perfection, and passion that drives Woodford Reserve to produce not just a bourbon, but an experience worth savoring.

Conclusion:Woodford Reserve's TV spot, "Quality: It's Our Woodford Way," takes viewers on a captivating journey through their distillery, capturing the essence of their craftsmanship and unwavering commitment to producing the finest bourbon. From the careful grain selection to the art of distillation and aging, Woodford Reserve's passion for quality shines through in every step of their meticulous process. This TV spot truly embodies the spirit of Woodford Reserve and leaves viewers with a profound appreciation for the artistry and dedication behind their exceptional bourbon.

Woodford Reserve TV commercial - Quality: Its Our Woodford Way produced for Woodford Reserve was first shown on television on October 1, 2017.