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Reeses TV commercial - Devices Are Listening
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses TV commercial - Devices Are Listening is about.

Reeses TV commercial - Devices Are Listening

Title: Reese's TV Spot: "Devices Are Listening"

Introduction:In the age of advanced technology, where devices are constantly evolving to cater to our needs, Reese's, the renowned chocolate brand, launched a striking and thought-provoking TV spot titled "Devices Are Listening." This captivating advertisement explores the potential risks of modern connectivity while humbly reminding us of the joy and indulgence that Reese's can bring to our lives.

Synopsis:Set in a near-futuristic world, the Reese's TV spot begins with a mundane scene in a cozy living room. A young woman, Sarah, sits on her couch, engrossed in a conversation with her smart speaker named "Alexis," who effortlessly responds to her queries. Everything seems harmonious, but the ad quickly takes a surprising turn.

As Sarah opens a package of Reese's peanut butter cups, a mischievous thought crosses her mind. She decides to put her chocolatey delight to the test by speaking compliments to her Reese's while near the smart speaker. To her astonishment, the voice assistant begins responding with a keen interest in the chocolate.

The TV spot takes a whimsical twist as the voice assistant, "Alexis," becomes increasingly intrusive. It eagerly recommends new Reese's recipes, suggests where to buy Reese's products, and even comically bargains with Sarah to exchange Reese's cups for secret weather forecasts.

Interspersed with humor, the commercial subtly highlights the potential downsides of our increasing reliance on smart devices. The spot playfully raises questions about "listening devices" and the extent to which our private lives might be exposed, all while highlighting the joy and delight that Reese's products bring.

The advertisement concludes with Sarah realizing the astounding power of her voice assistant, reminding viewers that even though devices can listen, there is still something enchantingly human about sharing indulgent moments with a favorite treat like Reese's. Sarah smiles, taking another bite of her Reese's peanut butter cup, inspiring viewers to embrace their own moments of indulgence and pleasure.

Impact:The "Devices Are Listening" TV spot by Reese's brilliantly combines humor, technology, and chocolate to deliver a thoughtful message about our relationship with smart devices. It grabs viewers' attention by exploring the potential invasiveness of voice assistants while reminding us of the simplicity and joy found in embracing our personal indulgences.

By sparking conversations about the risks of technology without overshadowing the brand, Reese's manages to create a memorable and relatable commercial that encourages viewers to find balance between the convenience of modern devices and the joy of experiencing life's simple pleasures.

Conclusion:Reese's "Devices Are Listening" TV spot skillfully captures the audience's imagination with its creative narrative arc. This commercial not only entertains but also inspires viewers to embrace moments of indulgence in their lives while reflecting on the potential drawbacks of growing reliance on smart devices. Reese's successfully solidifies its place in the hearts and minds of consumers by blending humor, technology, and the joy of chocolate-making their brand stand out among the competition.

Reeses TV commercial - Devices Are Listening produced for Reese's was first shown on television on May 10, 2021.

Frequently Asked Questions about reese's tv spot, 'devices are listening'

And we're not ashamed to rub that fact in your face. These spots continue the super confident “Not Sorry” campaign, voiced by Will Arnett.

They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together." In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's."

Pantene 'Sorry, Not Sorry' Commercial - YouTube. “Don't be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted 'strong is beautiful' brand personality.

Reese's are the top-selling candy brand worldwide, with more than $2 billion in annual sales generated for The Hershey Company. Reese's Peanut Butter Cup consists of smooth peanut butter filling enveloped in Hershey's chocolate.

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The Reese company was founded by H.B. Reese.

Sorry not sorry is a sarcastic way of acknowledging that someone might not like whatever you're saying or doing … but you don't really care.

30. “At Old Navy, we unapologetically started celebrating the holidays earlier than ever this year,” Liat Weingarten, vp of brand communications, told Adweek. “Our #sorrynotsorry campaign encourages all to embrace the season in the ways that make them happiest.”

Reese's are 89 years old. Reese began making candies in his home, and by 1923 he created the H. B. Reese Candy Company. In 1928, Reese invented Reese's Peanut Butter Cups, which were coated in Hershey chocolate," Riess told POPSUGAR.

According to the Hershey's Community Archives, Reese's Peanut Butter Cups get their name from their founder, Harry Burnett Reese. H.B. Reese started out in the candy business by managing dairy production for Milton S. Hershey.

In the 1970s, the candies were produced by The Hershey Company using panning machines that had been used to make Hershey-ets, a chocolate-filled candy that had been discontinued. The candy was first called "PBs" and was later rechristened as Reese's Pieces.

The symbol known as the hashtag (#) in Twitter has a history of different names and uses in American English, including pound sign – used after a number to mean “weight in pounds,” number sign – used in front of a number to mean “number” (as in "Please review item #2 on the list"), crosshatch, and hash mark.

The use of the pound sign in IRC inspired Chris Messina to propose a similar system on Twitter to tag topics of interest on the microblogging network. He posted the first hashtag on Twitter: How do you feel about using # (pound) for groups. As in #barcamp [msg]?

Videos

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Actors

Actors who starred in Reese's TV Spot, 'Devices Are Listening'

Will Arnett photo
Agenices

Agenices of the Reese's TV Spot, 'Devices Are Listening'

Reeses TV commercial - Devices Are Listening
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses TV commercial - Devices Are Listening
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
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