Musselman's is a well-known American company that specializes in producing high-quality apple-based products. The company was founded in 1907 in Biglerville, Pennsylvania, and has since grown to becom...
Title: Musselman's Big Cup TV Spot - 'Working Out'
Introduction:The Musselman's Big Cup TV spot titled "Working Out" takes viewers on a humorous and unexpected journey as it cleverly blends elements of fitness and delicious fruity goodness. This imaginative commercial aims to capture the attention of viewers, leaving a lasting impression while promoting Musselman's Big Cup, a delectable fruit-filled snack that satisfies both indulgence and a healthy lifestyle.
Synopsis:The TV spot begins in a bustling gym, filled with energetic fitness enthusiasts and their trainers. The camera zooms in on a puzzled-looking man, Benjamin, who seems rather out of place amidst the sea of determined gym-goers. Benjamin is portrayed as the epitome of an average Joe – slightly overweight, with a nonchalant attitude towards exercise.
As the fitness instructor leads a high-intensity workout routine, Benjamin, completely uninterested, takes a break and reaches into his gym bag. To his surprise, instead of finding a typical protein or energy bar, he pulls out a Musselman's Big Cup. The vibrant colors and sweet aroma instantly captivate his attention.
In a comical twist, Benjamin, with a smirk on his face, takes a bite of the Big Cup. As he indulges in the fruity deliciousness, the camera zooms out, and the gym suddenly transforms. The once rigorous workout turns into a wild, lively dance party. The gym-goers shed their workout gear and join Benjamin in his infectious dance moves, all while munching on their own Musselman's Big Cups.
The commercial aptly conveys the idea that a single bite of Musselman's Big Cup can transport one into a world of joy and excitement, transforming a mundane workout into a lively celebration. The upbeat music intensifies, and the vibrant visuals showcase the product's irresistible appeal.
The TV spot concludes with Benjamin, surrounded by newfound friends, thoroughly enjoying himself. The screen fades to black, revealing the Musselman's logo along with their catchy tagline, "Elevate Your Snack Time."
Conclusion:The Musselman's Big Cup TV spot, 'Working Out,' captivates viewers with its humorous storyline and imaginative twist. By cleverly depicting a seemingly mundane workout transformed into a fun-filled dance party, the commercial effectively communicates the brand's message about the irresistible and joyous qualities of Musselman's Big Cup. In just a few seconds, the advertisement engages the audience, leaving a lasting impression and promoting the idea of elevating snack time with this delightful fruity treat.
Musselmans Big Cup TV commercial - Working Out produced for Musselman's was first shown on television on November 24, 2013.
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