The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...
The Real Cost TV Spot, 'Pocket Mortys' is an intriguing commercial that's been making waves in the world of advertising. This spot is aimed at teenagers and young adults, with the goal of dissuading them from using tobacco products.
The ad takes advantage of the cult-like following of the popular animated series, Rick and Morty, by featuring characters from the show. In the ad, the viewer is taken into a virtual world where characters from the series, including Rick and Morty, are seen in a game called “Pocket Mortys”.
The commercial takes a turn when a character in the game is shown smoking a cigarette, and suddenly turns into an evil and corrupted version of himself. This portrayal is meant to showcase the negative effects of smoking on the body and how it can quickly transform one’s health into something wholly different.
The ad serves as a powerful reminder of the dangers of using tobacco products, while simultaneously capitalizing on the popularity of the animated series. This ad proves that it's possible to be both innovative and impactful in the world of advertisement and serves as an excellent example of how to reach audiences and drive home a crucial point using creative measures.
The Real Cost TV commercial - Pocket Mortys produced for The Real Cost was first shown on television on October 11, 2022.
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