Overview of Snickers CompanySnickers is a popular chocolate bar brand owned by Mars, Incorporated, a multinational food and confectionery corporation. Snickers was first introduced by Mars in 1930 and...
The Snickers TV spot, 'Twisted' is a humorous commercial that features the iconic chocolate bar in a new and unexpected way. The ad begins with a group of workers who are busy laying bricks, but as they work, they slowly begin to transform into a group of dance performers. The premise of the ad is based on the idea that when people are hungry, they can become "twisted," or act in unexpected ways.
As the workers continue to dance, the ad takes a surprising twist when one of the performers, a larger man in a yellow tank top, begins to falter. It is only when another performer comes up and hands him a Snickers bar that he returns to his normal self. The message of the ad is clear: when you're hungry, you're not yourself, but a Snickers bar can bring you back to reality.
The ad is a clever take on the well-known tagline "You're not you when you're hungry." By showing the workers as dancers, the ad creates a lighthearted and engaging tone that captures the attention of viewers. It also highlights the transformative power of the Snickers bar, which serves as a solution to the "twisted" behavior caused by hunger.
Overall, the Snickers TV spot 'Twisted' is a fun and creative ad that effectively conveys the brand's message while entertaining viewers. Whether you're hungry or just in need of a good laugh, this ad delivers on both fronts.
Snickers TV commercial - Twisted produced for Snickers was first shown on television on October 2, 2018.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...
MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...