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Snickers TV commercial - Twisted
Snickers

Overview of Snickers CompanySnickers is a popular chocolate bar brand owned by Mars, Incorporated, a multinational food and confectionery corporation. Snickers was first introduced by Mars in 1930 and...

What the Snickers TV commercial - Twisted is about.

Snickers TV commercial - Twisted

The Snickers TV spot, 'Twisted' is a humorous commercial that features the iconic chocolate bar in a new and unexpected way. The ad begins with a group of workers who are busy laying bricks, but as they work, they slowly begin to transform into a group of dance performers. The premise of the ad is based on the idea that when people are hungry, they can become "twisted," or act in unexpected ways.

As the workers continue to dance, the ad takes a surprising twist when one of the performers, a larger man in a yellow tank top, begins to falter. It is only when another performer comes up and hands him a Snickers bar that he returns to his normal self. The message of the ad is clear: when you're hungry, you're not yourself, but a Snickers bar can bring you back to reality.

The ad is a clever take on the well-known tagline "You're not you when you're hungry." By showing the workers as dancers, the ad creates a lighthearted and engaging tone that captures the attention of viewers. It also highlights the transformative power of the Snickers bar, which serves as a solution to the "twisted" behavior caused by hunger.

Overall, the Snickers TV spot 'Twisted' is a fun and creative ad that effectively conveys the brand's message while entertaining viewers. Whether you're hungry or just in need of a good laugh, this ad delivers on both fronts.

Snickers TV commercial - Twisted produced for Snickers was first shown on television on October 2, 2018.

Frequently Asked Questions about snickers tv spot, 'twisted'

What is the key brand message behind Snickers "You're not you when you're hungry"? That people are not themselves when they are hungry. A Snickers bar is the solution to make people themselves again.

Snickers' advertisement for the Snickers candy bar is effective because the illustration appeals to the emotions and cravings of the reader, the text is precisely placed to capture the reader's attention, and the readers of Entertainment Weekly are an appropriate audience.

And the phrase 'Gets Some Nuts' refers to Snickers candy bars having more peanuts.”

Not going anywhere for an eternity. I'm not even look at beauty. Moving now in it. When you're really hungry grab the big one next you're a winner.

Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon. Until 19 July 1990 the Snickers bar was the name given to the nutty chocolate bar in the rest of the world but in the UK it remained known as the Marathon.

Official brand statement: “You're Not You When You're Hungry.™ SNICKERS® Satisfies.” Interesting facts: Snickers was created by the Mars family and named after their favourite horse.

Snickers is marketed as an effective method of satisfying hunger, which makes it a Hero brand. Its bold and humorous tone of voice adds the elements of the Jester archetype to its brand equity. “You're not you when you're hungry.

Snickers' famous marketing campaign was a great way to convince people that they are not themselves when they are hungry and that Snickers can solve that problem.

Fruit Shoot launches its first global campaign 'It's My Thing' in celebration of kids' self-expression and individuality.

10 Ad Jingles of the 1970s

  • “My bologna has a first name …”
  • “Ring around the collar!
  • “I am stuck on _____, 'cause _____'s stuck on me.”
  • “Like a good neighbor, _____ is there.”
  • “_____ is the place with the helpful hardware man.”
  • “You deserve a break today.”
  • “I'd like to teach the world to sing.”

Whassup? (also known as Wazzup) was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".

Synonyms of snicker (verb laugh in a suppressed manner) chortle. chuckle. giggle. laugh. smirk.

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Agenices

Agenices of the Snickers TV Spot, 'Twisted'

Snickers TV commercial - Twisted
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Snickers TV commercial - Twisted
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

Snickers
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