What the White Claw Hard Seltzer TV commercial - All Natural Flavors is about.
The White Claw Hard Seltzer TV Spot, 'All Natural Flavors' is a commercial that aims to showcase the all-natural ingredients that make up this alcoholic beverage. The advertisement begins with a crisp shot of a beach, with sounds of crashing waves in the background. The camera then shifts to focus on a group of friends hanging out and drinking White Claw Hard Seltzer.
The voiceover in the commercial highlights the fact that White Claw is made from all-natural flavors, with "nothing artificial" added to the drink. The visuals then show the natural ingredients being added to the drink - including juicy limes and sweet raspberries. The message is clear: White Claw Hard Seltzer is a refreshing drink that is made from all-natural ingredients, making it a healthier alternative to other alcoholic beverages.
The commercial also highlights the fact that White Claw Hard Seltzer is perfect for any occasion. It shows friends drinking White Claw at the beach, on boats, at pool parties and even at outdoor concerts. The visuals, combined with the upbeat music in the background, create a fun and carefree atmosphere, encouraging viewers to have a good time and enjoy the drink with their friends.
Overall, the White Claw Hard Seltzer TV Spot, 'All Natural Flavors' is an effective advertisement that focuses on the natural and refreshing qualities of the drink. The commercial succeeds in appealing to a wide audience with its upbeat tone and fun visuals, while also emphasizing the product's all-natural ingredients.
White Claw Hard Seltzer TV commercial - All Natural Flavors produced for
White Claw Hard Seltzer
was first shown on television on April 16, 2018.
Frequently Asked Questions about white claw hard seltzer tv spot, 'all natural flavors'
White Claw ® Hard Seltzer is made from a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavour. Check below to see our full ingredients and nutrition labels. Ingredients: Carbonated water, Alcohol, Brewed black tea extract, Natural flavour, Cane sugar, Citric Acid.
WE ARE WHITE CLAW. We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.
malted alcohol
The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains".
Vancouver
The founder of White Claw, Anthony von Mandl is a British Canadian who started out in the wine industry in the 1970s. He marketed his wine out of his car and eventually a small office in Canada's Vancouver region. He purchased his first vineyard, Mission Hill, at 31 in 1981.
Natural Flavor: Flavorists create natural flavors by using ingredients from natural sources such as essential oils, extracts, etc., that are derived from spices, fruits, vegetables, barks, and other natural sources. You can read the full definition of natural flavor on the U.S. FDA's website.
Both Truly and White Claw, the latter of which is now the best-selling hard seltzer, fall into the Flavored Malt Beverage (FMB) category, meaning its alcohol content is derived from fermenting sugar or grain, not from a neutral spirit like vodka.
White Claw ™ Spirits Premium Vodka. The world's first Triple Wave Filtered ™ vodka. Filtered three times using the pressure equal to a 30-foot wave, it's vodka reimagined for a superior, smoother finish.
In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.
Both Truly and White Claw, the latter of which is now the best-selling hard seltzer, fall into the Flavored Malt Beverage (FMB) category, meaning its alcohol content is derived from fermenting sugar or grain, not from a neutral spirit like vodka.
Natural Flavor: Flavorists create natural flavors by using ingredients from natural sources such as essential oils, extracts, etc., that are derived from spices, fruits, vegetables, barks, and other natural sources. You can read the full definition of natural flavor on the U.S. FDA's website.
The term natural flavor or natural flavoring is defined by the FDA as “a substance extracted, distilled, or similarly derived from natural sources like plants (fruits, herbs, veggies, barks, roots, etc.) or animals (meat, dairy products, eggs, etc.)
Are White Claws healthy - or at least better for you than beer or wine? Short answer: Hard seltzers typically contain fewer calories per serving than a mixed drink, a can of beer, or a glass of wine. But they still add empty calories to your diet, so it's important to sip in moderation.