Mahomes is starring in a new commercial for the company, which noted NFL players can't promote beer. That's why the beermaker introduced a Coors Light Bear, who pals around with the NFL's MVP in the advertisement. “When I'm on the golf course, I always need my Coors Light Bear,” Mahomes said in a news release.

FooR x Majestic x Dread MC - Fresh (Coors Light Advert) - YouTube.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign.

Al and Jefferson (as well as the entire bar) gets into a fight over who was in the first Lite Beer commercial: Bubba Smith or Billy Martin. Although both of these athletes appeared in Lite Beer commercials in the 1970s, neither one of them were first. That honor went to ex-New York Jets fullback Matt Snell in 1973.

Then we constructed a 10-metre long snow channel in a studio – that was basically an ironing board in a trench filled with 'magic snow' that was operated with a winch (when it worked!) so we could create the illusion that our actor was indeed swimming through, and actually interacting with the snow around him.

One thing that hasn't changed for Modelo ads is their distinct music - known as “The Ecstasy of Gold” and originally composed by Ennio Morricone for “The Good, the Bad and the Ugly.”

Al and Jefferson (as well as the entire bar) gets into a fight over who was in the first Lite Beer commercial: Bubba Smith or Billy Martin. Although both of these athletes appeared in Lite Beer commercials in the 1970s, neither one of them were first. That honor went to ex-New York Jets fullback Matt Snell in 1973.

Jonathan Goldsmith He is…. the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973.

The campaign won in the Design/Brand category at The Drum Awards for Marketing Americas 2023. Coors Light set out to live up to its brand as a beer that's 'Made to Chill' by creating a solution to address how rising temperatures exacerbate inequality.

Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls. The name didn't become official until 1937, when Coors sought to combat the Depression with a strain of nostalgia that somehow didn't involve the 1980s.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith.