What the Smirnoff Ice TV commercial - Keep It Moving: Baddiewinkle Shake It is about.

The Smirnoff ICE TV spot featuring Baddiewinkle, titled 'Keep It Moving: Baddiewinkle Shake It' is a bold and daring advertisement that perfectly encapsulates the brand's fun and spontaneous personality.

The commercial opens with Baddiewinkle, an 89-year-old Instagram sensation, sitting alone at home scrolling through her phone. Suddenly, she jumps up and starts dancing to a vibrant beat. Her fun and lively dance moves quickly capture the audience's attention and fill the screen with excitement.

As she continues to dance, Baddiewinkle's surroundings start to transform. Her mundane living room becomes a vibrant disco party, complete with neon lights and dancers. The playful and energetic tone of the music perfectly matches the lively atmosphere, making it hard not to join in on the fun.

The commercial also showcases several scenes of people enjoying Smirnoff ICE, which adds to the party vibe. The message is clear – if you want to have fun, keep moving, and enjoy life, Smirnoff ICE is the perfect drink.

The TV spot is a perfect representation of the Smirnoff ICE brand's 'keep it moving' philosophy, which encourages people to shake off their worries and live in the moment. Baddiewinkle's participation in the commercial is also significant, as it challenges stereotypes about age and shows that you can enjoy life no matter how old you are.

Overall, the Smirnoff ICE TV spot is an exciting and innovative advertisement that perfectly captures the brand's playful personality and encourages people to let loose and have fun.

Smirnoff Ice TV commercial - Keep It Moving: Baddiewinkle Shake It produced for Smirnoff (Beer) was first shown on television on May 15, 2016.