What the Miller Fortune TV commercial - Authorized is about.

Miller Fortune TV Spot, 'Authorized' was an advertisement campaign that was launched by MillerCoors LLC back in 2014. The campaign aimed at promoting their Miller Fortune brand, a high ABV lager that was marketed as a sophisticated and bold beverage for the consumers who want to try something new.

The TV Spot features a group of stylish young men on a night out, surrounded by flashing neon lights and cityscape. The scene is set in a high-end club, where the men are sipping on Miller Fortune as they exude confidence and swagger.

As the camera pans across the group, the voice-over announces, "This is the moment of reckoning. Only the bold will survive. You want to make a name for yourself? Here's your shot, but this one's authorized."

The ad portrays Miller Fortune as being more than just a drink. It's a statement of how deep and edgy the drinker's character can go. With the high ABV level, the brand promised to provide a unique experience to those who dared to venture out. The TV Spot's visuals and music capture the brand's spirit and make it appealing to a wide range of consumers.

Overall, Miller Fortune's 'Authorized' campaign aimed to position the brand as a distinct and premium option for the consumers who sought a bold and daring drinking experience. The TV spot successfully communicated the message that Miller Fortune was not just another drink - it was a statement of who you are and what you stand for.

Miller Fortune TV commercial - Authorized produced for Miller Fortune was first shown on television on March 3, 2014.